
Essays for smart people who know what to do and still don't do it. On the one decision that changes everything, and why we avoid it.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 22 | Founded | a year ago | Last Issue | a month ago |
| Active | |||||

This Wednesday, join founders and leaders to step back from the noise, find clarity on what matters, and put the ideas in Asymmetric Decisions into practice.
I created the Decision Room because important decisions need room to be seen clea...
In this live conversation, and I talked about a question many experienced professionals eventually face: How can you keep doing meaningful work without building a business that depends on you being available every hour?
Melanie brings a r...
What happened in the first Decision Room, and why the answer was the one thing she wasn't counting
Alicia had 80 projects open—not just ideas, but real folders.
Everyone says AI will give us our time back. In my experience, it does the opposite: I’m not saving time, I’m multiplying myself. I just do more.
That was the starting point of my first Substack Live, with Cory Blumenfeld, founder of BlueM...
Wednesday, September 30, 1:00 PM New York. A short introduction, one real example, and one move for the next 48 hours. Bring a decision, or just listen.
Most of the decisions that change a business don't feel urgent.
Subscribers, engagement, traffic and sponsorship for Beyond Noise.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
I help smart people make the decision they keep avoiding. Author of Asymmetric Decisions. https://lucashubert.me
On a mission to help 1M founders take back their time. | 5x Founder (2 exits) | Founder of BlueMoso.com. We connect businesses with the right virtual assistants.
Digital business by design. Helping leaders, experts & business owners turn expertise into a business that fits their life—with income less tied to their time. More choices. More ownership. A business you’re proud of. Start here ↗
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