Essays for smart people who know what to do and still don't do it. On the one decision that changes everything, and why we avoid it.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 10 months ago | Last Issue | 8 days ago |
| Active | |||||
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lucashubert.substack.comLatest Issues
When Your Business No Longer Fits Your Life
In this live conversation, and I talked about a question many experienced professionals eventually face: How can you keep doing meaningful work without building a business that depends on you being available every hour?
Melanie brings a r...
80 Projects and No Decision
What happened in the first Decision Room, and why the answer was the one thing she wasn't counting
Alicia had 80 projects open—not just ideas, but real folders.
AI Doesn't Give You Time Back. It Multiplies You.
Everyone says AI will give us our time back. In my experience, it does the opposite: I’m not saving time, I’m multiplying myself. I just do more.
That was the starting point of my first Substack Live, with Cory Blumenfeld, founder of BlueM...
Decision Room this Wednesday: come see how a real decision gets made
Wednesday, September 30, 1:00 PM New York. A short introduction, one real example, and one move for the next 48 hours. Bring a decision, or just listen.
Most of the decisions that change a business don't feel urgent.
Why Getting Better at Your Work Made You Cheaper
A chess clock knows nothing about the game.
It can’t tell if your last move was brilliant or if it will lead to defeat in eleven moves. It only counts seconds. That’s its whole job. Two buttons, two columns of time, no judgment.
In a tour...
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Authors
The writers behind this newsletter.
I help smart people make the decision they keep avoiding. Author of Asymmetric Decisions. https://lucashubert.me
On a mission to help 1M founders take back their time. | 5x Founder (2 exits) | Founder of BlueMoso.com. We connect businesses with the right virtual assistants.
A good business fits your life & gives you choices—it doesn’t take over. Ex-transformation lead helping leaders, experts & business owners build a digital business from their experience & methods. Feel proud, in control & like yourself. Start now ↗
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