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POV: Creator Economy

Bia Granja

A bilingual POV on internet culture and the worldwide Creator Economy

Platform
Substack
PricingFreemiumPublishesWeekly
Issues41Founded2 years agoLast Issuea month ago
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povcreatoreconomy.substack.com
Artwork for POV: Creator Economy

Latest Issues

Pitch a Creator!

I’ve been a bit quiet here, I know. But a lot has happened in the past month.

I launched Creator Economy Rocks, stepped into my role as a Cannes Lions ambassador, kicked off a mini-manifesto (#PitchACreator), went to Snoop Dogg’s ice cream...

a month ago
6

Marketing became entertainment. But CMOs are still thinking in campaigns

I was with a group of CMOs the other day and I asked something that sounds simple but actually hits a nerve pretty fast: how many memorable minutes did your brand create this month?

Not impressions, reach or views. Memorable minutes. The k...

2 months ago
30
6

🤯 Wall Street just discovered creator IP and this is CRAZY!

Subscribe now

Ok, so I was doing my weekly scroll through the many cool events that The Lighthouse offers exclusively to its members and one invitation caught my attention.

It was called:

“The Creator Revolution and the Future of Holly...

2 months ago
10
2

What creators need from Hollywood

“I got you a 10-minute interview with Dhar Mann tomorrow.
Does that work for you?”

I was about to drop the pen on a Friday afternoon when I saw this message in my inbox. It was from Adobe, a partner with whom I’ve been experimenting...

3 months ago
7

The MrBeast model is broken

The Community Flywheel and how this creator build a $10M business with 440k followers and zero paid media

I was doing my annual-Marie-Kondo-files-cleaning on my computer when I found an old but gold and VERY current paper from McKinsey cal...

3 months ago
16
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