Big Data Sports
Marcelo GantmanNewsletter sobre deportes y datos
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 487 | Subscribers | Read | marcelogantman.substack.com |
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Latest Issues
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🧩 La fragmentación generacional del consumo deportivo para 2026
La fragmentación que define el consumo deportivo no es la representación de un caos que sobrevino únicamente por los avances tecnológicos. Podemos decir que responde a patrones reconocibles, sostenidos por nuevos comportamientos recurrentes...
👋 El largo adiós al sponsor oficial y la nueva valuación de los atletas
Las novedades sobre marketing deportivo circulan hoy como un contenido con vida propia dentro de la industria. Hay un flujo constante de anuncios, lanzamientos, réplicas de comunicados y declaraciones; cataratas de entrevistas a gerentes y ...
🤞Apuestas que no son apuestas: el impacto de los mercados de predicciones en el Mundial 2026
FIFA anunció un acuerdo con Fanatics para la venta de productos oficiales de los 48 seleccionados en las 16 sedes y sus fan-fest del Mundial 2026. Fanatics lo ve como una de las operaciones de retail más desafiantes de un evento deportivo, ...
🏷️ Mundial 2026: cómo las marcas arman sus ejércitos de creadores en la batalla del fútbol y los territorios culturales
La imagen fue generada con Gemini, la IA de Google. Es falsa, pero muestra dos verdades:
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Big Data Sports. Un newsletter de deportes y datos. Autor: Marcelo Gantman
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