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Big Podcast Extra

David Hooper

Short messages to help you build an audience, attract clients, and make money via podcasting.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues296Founded4 years agoLast Issue6 days ago
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Latest Issues

Don’t Sell Out Your Audience

It’s OK for a podcast host to have an opinion, take a sponsor, or advocate for a cause. That’s not going to make you lose trust with listeners.

The problems happen when an audience is led to believe they’re hearing independent judgment...

6 days ago

What Audience Research Can't Tell You

The first sign you’ve become an insider isn’t that people know your name. It’s when they invite you into their traditions.

This week, we did something on the air that most people outside the trucking community wouldn’t understand.

We gave...

a month ago
3

Awards Don’t Build Audiences

Most podcast awards are just ego strokes.

Somebody made up an “award,” stuck your name on a plaque, and handed it to you. Hooray!

If you get one, great. But know that nobody subscribes to a podcast because of an award.

People listen to a...

a month ago
1

The 30-Guest Booking System

I book a lot of guests.

Six guests. Every weekday.

That’s 30 guests every week for a daily radio show. There are no breaks, there are no “non-guest” episodes, and I never stop booking.

People ask me all the time, “How do you book that ma...

a month ago

The Dolly Interview That Didn’t Happen

I was scheduled for a sit-down interview with Dolly Parton today.

Not to host it. I was the producer.

Four media outlets were invited: Good Morning America, Entertainment Tonight, People … and us.

It was a big deal.

The backstory …

Dol...

2 months ago

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  • David Hooper

    I help people (and companies) build an audience, attract clients, and make money via podcasting and broadcast radio.

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