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Big Podcast Extra

David Hooper

Short messages to help you build an audience, attract clients, and make money via podcasting.

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Substack
PricingOnly free issuesPublishesWeekly
Issues299Founded4 years agoLast Issue4 days ago
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Latest Issues

Nervous Guest or Wrong Fit? How to Tell the Difference.

A nervous guest and a guest mismatch can look similar at first.

It’s common for people coming on your show to ask for reassurance, want “more info” about what to expect, or be worried about saying the wrong thing.

This is normal. Peop...

4 days ago

Helping People or Making Content?

Damon Darling is a social media creator known for viral public giveaway videos, often filmed in stores and other public places. His content typically features him giving money, gifts, or assistance to strangers.

The interactions often star...

7 days ago

Interview Rule No. 1: No Extra Voices

An interview should have one conversation happening in the room.

Host and guest. That’s it.

I got this from an agent:

“Can I please be added to the [remote session] invite? I’d like to share it with my colleague, who will be joining to...

12 days ago

Don’t Sell Out Your Audience

It’s OK for a podcast host to have an opinion, take a sponsor, or advocate for a cause. That’s not going to make you lose trust with listeners.

The problems happen when an audience is led to believe they’re hearing independent judgment...

19 days ago

What Audience Research Can't Tell You

The first sign you’ve become an insider isn’t that people know your name. It’s when they invite you into their traditions.

This week, we did something on the air that most people outside the trucking community wouldn’t understand.

We gave...

a month ago
3

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  • David Hooper

    I help people (and companies) build an audience, attract clients, and make money via podcasting and broadcast radio.

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