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Big Podcast Extra

David Hooper

Short messages to help you build an audience, attract clients, and make money via podcasting.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues307Founded4 years agoLast Issue2 days ago
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extra.bigpodcast.com
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Latest Issues

Desperate for Relevance, Reckless With People’s Lives

When relevance starts slipping and audience numbers fall, some people get desperate and say outrageous things to pull attention back their way. They confuse outrage with reporting and speculation with courage.

When a criminal act is allege...

2 days ago
1

Some Moments Don’t Need an Audience

I came across a survey while doing radio prep one morning that asked brides how quickly they announced their engagement on social media.

  • 7% posted immediately

  • 28% posted within a few hours

  • 40% posted within a day or two.

*...

11 days ago
2
1

Keep the Conversation Going

A viral post can get you noticed, but it doesn’t lead to audience trust or longevity. For that to happen, people have to get to know you.

Virality attracts attention, but it fades quickly and isn’t enough to sustain you. People stick aroun...

14 days ago
1
2

Stop Selling Ads. Start Selling Trust.

The ads on your podcast don’t have to be the part people skip. Done right, they can be valuable content.

Your audience judges advertising and sponsorship the same way they judge your interviews, your intro, and everything else you put in t...

18 days ago

Before You Hit Record, Look Around

I’ve hosted and produced thousands of radio and podcast episodes. So many that if you were to ask me if I’ve ever interviewed a certain person, I might not be able to tell you for sure.

Radio and podcasting can be a grind.

We book the gue...

21 days ago

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Authors

The writers behind this newsletter.

  • David Hooper

    I help people (and companies) build an audience, attract clients, and make money via podcasting and broadcast radio.

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