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Big Podcast Extra

David Hooper

Short messages to help you build an audience, attract clients, and make money via podcasting.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues295Founded4 years agoLast Issue7 days ago
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extra.bigpodcast.com
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Latest Issues

What Audience Research Can't Tell You

The first sign you’ve become an insider isn’t that people know your name. It’s when they invite you into their traditions.

This week, we did something on the air that most people outside the trucking community wouldn’t understand.

We gave...

7 days ago
2

Awards Don’t Build Audiences

Most podcast awards are just ego strokes.

Somebody made up an “award,” stuck your name on a plaque, and handed it to you. Hooray!

If you get one, great. But know that nobody subscribes to a podcast because of an award.

People listen to a...

14 days ago
1

The 30-Guest Booking System

I book a lot of guests.

Six guests. Every weekday.

That’s 30 guests every week for a daily radio show. There are no breaks, there are no “non-guest” episodes, and I never stop booking.

People ask me all the time, “How do you book that ma...

20 days ago

The Dolly Interview That Didn’t Happen

I was scheduled for a sit-down interview with Dolly Parton today.

Not to host it. I was the producer.

Four media outlets were invited: Good Morning America, Entertainment Tonight, People … and us.

It was a big deal.

The backstory …

Dol...

a month ago

Guesting on a Podcast? Read This.

The host isn’t the show. The host may be the face, the voice, the name on the cover art, and the person asking the questions, but great podcasts are built on work most people never see.

Behind every great interview you’re part of, there ar...

a month ago

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Authors

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  • David Hooper

    I help people (and companies) build an audience, attract clients, and make money via podcasting and broadcast radio.

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