
This newsletter is about Arab culture, design, identity and the things that don't translate — written by someone who grew up between Cairo and London and has been trying to make sense of both ever since.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 17 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||

When brands or agencies want to reference skate culture or skaters, they tend to reach for the same names. Lucien Clarke, Blondey McCoy, the Palace guys, Vans sponsorships, the Supreme archive. All legitimate, all well-documented, all very...
Not Boring SA
If you had told me as a kid that I would one day spend time actively researching and writing about my Arab side, I would have laughed. There is no way.
I’ve touched on this before, but I used to hide my Arabness, actively an...
I don't usually write diary posts. But this weekend felt worth documenting. Three things in 48 hours all pointed to the same feeling. Arab joy, arab community and arab culture, celebrated not just by us, but by people with no particular rea...
A while back, I tried to connect a brand I admired with a creative collective I’d been following out of Cairo. I thought they were made for each other, but the brand didn’t see it. I signed an NDA, so I can’t tell you who. I can tell you th...
I have been asked, more times than I can count, whether I rode a camel to school in Egypt. I did not. Before my mum could drive, we had a driver — pretty standard in Cairo, actually just a taxi driver who reserved time to take me and my sis...
Subscribers, engagement, traffic and sponsorship for A very Arab time in my life.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
British-Egyptian research strategist and writer. The Arab world and SWANA region as I actually know it, not the version on the news. A decade in Egypt, a decade looking away. This is me finding my way back.
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