
This is for people who love advanced data and tactics surrounding the beautiful game.
| Platform | Pricing | Freemium | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 642 | Founded | 2 years ago | Last Issue | 11 days ago |
| Active | |||||

Now that the World Cup is over, it’s time for me to say goodbye.
Unexpected Goals and my career as a writer are over. I’ll get into the reasons below, but I’ll take a job as an accountant and am going back to living a normal, quiet life aw...
The World Cup is over and Spain have been crowned champions of the World. Now that the dust has settled and international football is on a break for a while, I thought it would be a good idea to do one final update of my international ranki...
There was everything to play for on Sunday in New Jersey.
Lionel Messi and Argentina were going for back-to-back World Cups, while Spain was looking for their second World Cup title.
These two teams could not have had different paths to...
It all comes down to this.
Lionel Messi and Argentina are looking to become the first back-to-back World Cup champions since Brazil did it in 1958 and 1962, or Spain is looking to win their second ever World Cup.
These two teams have take...
It all comes down to this.
Lionel Messi and Argentina are looking to become the first back-to-back World Cup champions since Brazil did it in 1958 and 1962, or Spain is looking to win their second ever World Cup.
These two teams have take...
Subscribers, engagement, traffic and sponsorship for Unexpected Goals.
| Subscribers | Engagement | 79 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Where Unexpected Goals ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 189 | Monthly Search Traffic | Top Keywords |
|---|
How this newsletter ranks in the official Substack charts.
| #218 |
The writers behind this newsletter.
Data and Tactical Insights from BJ Cunningham. Focusing on the Premier League, Bundesliga, La Liga, Serie A, Ligue 1, Champions League, and Europa League.
You can find recent issues that have been published by Unexpected Goals on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
To see how many people subscribe to Unexpected Goals, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
Newsletter advertising can be extremely effective when it's done right. Before you pitch Unexpected Goals as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Unexpected Goals using the contact information provided and ask for a copy of their media kit.
Scroll up to where it says Related Newsletters to see other publications like Unexpected Goals. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.