Book Works with Gretchen
GRETCHEN at BOOK WORKS, Allison InkI believe that authors shouldn’t have to choose between writing great books and building a strong platform. That’s why I'm here: to simplify the process. This newsletter offers bite-sized actions to help you reach your audience.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 35 | Subscribers | Read | bookworksgretchen.substack.com |
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Audience size doesn’t create impact. Intention does.
Photo by Markus Winkler on Unsplash
Stop Building a Platform That Isn’t You
Co-written by Allison Smith of Allison Ink and Gretchen Schaffer of Book Works
In or Out: A Clearer Way to Think About Your Writing in 2026
I loved watching Project Runway when it first came out years ago. Beyond the drama and the designs, there was something I always appreciated about Heidi Klum’s verdict: In or Out. Clean. Decisive. No overexplaining.
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Authors
The writers behind this newsletter.
Gretchen Schaffer is obsessed with helping fiction writers build authentic author platforms that get their stories noticed. She combines PR and marketing expertise to guide writers in connecting with their ideal readers.
Emotion-based, self-aware editorial thinking for writers, shaped by 15 years in the industry. We’re all seeking connection. What’s your story?
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