Book Works with Gretchen
GRETCHEN at BOOK WORKS, Allison InkI believe that authors shouldn’t have to choose between writing great books and building a strong platform. That’s why I'm here: to simplify the process. This newsletter offers bite-sized actions to help you reach your audience.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 35 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
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Audience size doesn’t create impact. Intention does.
Photo by Markus Winkler on Unsplash
The Room Size Doesn’t Matter
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I’ve spent years helping executives prepare for big stages. Think...
Stop Building a Platform That Isn’t You
Co-written by Allison Smith of Allison Ink and Gretchen Schaffer of Book Works
Photo by Vladimir Mokry on Unsplash
Writers are told they need a platform. A brand. Visibility and reader feedback. Ruthless self-promotion. They need an onlin...
In or Out: A Clearer Way to Think About Your Writing in 2026
I loved watching Project Runway when it first came out years ago. Beyond the drama and the designs, there was something I always appreciated about Heidi Klum’s verdict: In or Out. Clean. Decisive. No overexplaining.
That framing feels usef...
Define and Simplify: What Author Platforms Are and Why They Matter
Hi writers,
January always feels like a fresh page. A good moment to slow down and simplify something that trips up a lot of writers: author platforms.
Thanks for reading Book Works with Gretchen! Subscribe for free to receive new posts a...
Gratitude & Growth, What Matters Most
We’ve been thinking about how far our writers have come this year. Not just follower counts or published pages, but in the deeper, harder-to-measure ways that actually matter.
Like the writer who finally stopped apologizing for writing rom...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Book Works with Gretchen.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Gretchen Schaffer is obsessed with helping fiction writers build authentic author platforms that get their stories noticed. She combines PR and marketing expertise to guide writers in connecting with their ideal readers.
Emotion-based, self-aware editorial thinking for writers, shaped by 15 years in the industry. We’re all seeking connection. What’s your story?
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