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Spicy thoughts from the juicy brains behind Born Social.

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Substack
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Issues46Founded9 months agoLast Issue8 days ago
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Latest Issues

Giving up la dolce vita

Aah to be an Italian in London working in the creative industries.

What a blessing.

What a curse.

Or, how I would say it, “purtroppo, o per fortuna”.

Per fortuna, I’ve met some of the smartest, most down-to-earth, effortlessly cool...

8 days ago
7

Arsenal, crying men, and why you’re understanding “culture” wrong

We want to be magnetic in culture.

We want to be culturally relevant.

We want to embed our brand in culture.

“Culture” has become an industry dirty word. The c-word of advertising. A cliché that’s lost any semblance of meaning after repe...

15 days ago
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In a world full of Samanthas - be a Carrie

Currently, a clip from Sex and the City is a trending sound on TikTok. The audio is taken from the scene where Carrie is hitting Big with her bouquet of flowers after he left her at the altar. The scene is burned in my memory - the petals f...

20 days ago
6
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How To Build Community In A Lonely World

A couple of months ago, I was watching Instagram Reels, habitually skipping videos halfway through their runtime, until I came upon something that paralysed my scroll.

The Reel consisted of an AI generated scene in which a woman – hiking w...

a month ago
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I'm a woman in SPAM and I've never been prouder

I’ve been working in Social Media for 12 glorious and tumultuous years. I’ve seen a lot of change in that time: organic to pay to play, the emergence of influence, the acquisition and subsequent murder of our beloved Twitter. But the one th...

a month ago
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Authors

The writers behind this newsletter.

  • Bornhub

    Spicy thoughts from the juicy brains behind Born Social.

  • Olivia Wedderburn

    Author of Sim City, a Substack about The Internet, Culture, and Creators \ud83d\udc8b

  • Keith Muir

    Senior Strategist @ Born Social, Bornhub Founder, ex The Midnight Club

  • Kate Higham

    classic pisces. proud geordie. md @ born social.

  • Saff

    Inside the brain of Thursday Addams.

  • Josie Day

    Associate Director of Chaos <3

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