Reletter
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Spicy thoughts from the juicy brains behind Born Social.

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Substack
PricingOnly free issuesPublishesWeekly
Issues49Founded9 months agoLast Issue6 days ago
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Latest Issues

Don’t touch grass. Climb a mountain.

This time next week, you’ll be by the pool, prosecco in hand. This time next week, you’ll be by the pool, prosecco in hand.

I repeated the line under my breath over and over. The wind beating against my face. Legs heavy. Neck stiff. Bones...

6 days ago
4

What folklore can teach Strategists about hope

I have another lesson from folklore.

It’s not very often that I read something contemporary that can be considered folklore. A tale so vividly drawn that I can imagine the next generations whispering about it, in many moons to come.

I sta...

15 days ago
10
1

What rawdogging running has given my brain

Apparently the beautiful term ‘rawdogging’ has evolved to mean doing something without protection, distraction, or preparation. So I guess that means I can say I’ve been “rawdogging running for years”. Just me, my legs, and a catastrophic a...

19 days ago
12
3

Giving up la dolce vita

Aah to be an Italian in London working in the creative industries.

What a blessing.

What a curse.

Or, how I would say it, “purtroppo, o per fortuna”.

Per fortuna, I’ve met some of the smartest, most down-to-earth, effortlessly cool...

a month ago
8

Arsenal, crying men, and why you’re understanding “culture” wrong

We want to be magnetic in culture.

We want to be culturally relevant.

We want to embed our brand in culture.

“Culture” has become an industry dirty word. The c-word of advertising. A cliché that’s lost any semblance of meaning after repe...

a month ago
16
2

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Authors

The writers behind this newsletter.

  • Bornhub

    Spicy thoughts from the juicy brains behind Born Social.

  • Olivia Wedderburn

    Author of Sim City, a Substack about The Internet, Culture, and Creators \ud83d\udc8b

  • Keith Muir

    Senior Strategist @ Born Social, Bornhub Founder, ex The Midnight Club

  • Kate Higham

    classic pisces. proud geordie. md @ born social.

  • Saff

    Inside the brain of Thursday Addams.

  • Josie Day

    Associate Director of Chaos <3

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