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bowtiedparrotfish.substack.comLatest Issues
What to Fix in the Three Weeks Before Black Friday
November 27 is twenty-one days out.
November 27 is twenty-one days out. At this point, the list matters less than what you take off it.
What to Do in the Last 30 Days Before Black Friday
November 27 is thirty-two days out. Here is the week-by-week plan that still works from here.
You are past the point where strategy matters.
Thirty days out, the stores that win Q4 are not the ones with the best plan. They are the ones wh...
The Q4 Mistakes That Cost Stores More Than a Bad Product
Five weeks out. These are the errors that quietly decide whether November works.
Most Q4 failures do not come from weak demand.
They come from preventable mistakes made in the five weeks before the traffic arrives, by store owners who wer...
The Six Weeks Before Black Friday That Decide Everything
It is October 11. What you do between now and November 27 matters more than anything you do on the day itself.
Black Friday is not a sales event.
It is a harvest. And right now, with roughly six weeks remaining, you are standing in the on...
How to Build a Store That Survives When Ad Costs Double
Paid traffic is rented. Here is how to build something you actually own.
Ad costs do not warn you before they rise.
A platform changes its algorithm. A competitor with deeper pockets enters your auction. A privacy update breaks your targe...
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