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Issues183Founded4 years agoLast Issue5 days ago
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Latest Issues

The Art of Subtle Persuasion

Minimalist packaging started life in galleries. Today it’s on bathroom shelves, in grocery baskets and commanding a premium in categories where consumers increasingly equate simplicity with quality. What began as a design philosophy has bec...

5 days ago
12

BP&O Logo Gallery: Abitibi-Témiscamingue & Hometree

Abitibi-Témiscamingue by lg2

Sometimes, in its simplicity, a logo looks like it designed itself. Other times, the solution was just hidden, waiting to reveal itself. Here, it’s the latter. In the overlapping of an ‘A’ and a ‘T’ you get a...

6 days ago
17

Base’s brand for smalltown ’80s seafood spot Ray’s is a masterclass in earnestness done well

It’s always a joy to see an international design agency lavish the same respect, care, and craft on a relatively unknown, thoroughly local, but much-beloved brand as they would on, say, a household name product or world-renowned institution...

7 days ago
4

Studio Gruhl’s Global Hypercolour-esque brand identity for Rerun looks to “see what robots see”

Rerun is described as “a unified data layer for physical data that helps teams build smarter robots” which consists of two parts: Rerun SDK, “an open source library and tools for logging, storing, querying, visualising, and training on mult...

13 days ago
4

Who knew a spiral could do so much? Pentagram did, in this joyful Tokyo museum identity

The Museum of Narratives (also known as MoN Takanawa) is located in Tokyo’s Takanawa Gateway City, and opened a couple of months ago in March 2026. It’s something of an experimental museum with a cross-disciplinary programme spanning visual...

14 days ago
6

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Authors

The writers behind this newsletter.

  • Richard Baird

    Richard Baird is a designer writer, publisher. Builder of businesses in design, founder of BP&O, Logo Archive, Logo Histories & Portal.

  • Emily Gosling

    Freelance writer, editor and editorial consultant specialising in art, design and culture.

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