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Don't want to miss out on the latest brand identity reviews from the BP&O team? Subscribe and each week we will round-up our latest logo posts and reviews.

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Issues168Founded3 years agoLast Issue4 days ago
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Latest Issues

OlssønBarbieri rewrites the rulebook on ‘formality’ in its melodrama-infused Theaterbaren identity

Oslo’s Nationaltheatret (simply translated to English as National Theatre) first opened its doors more than a century ago in 1899, and has since come to not only reflect, but actively shape cultural identity in Norway.

Having staged everyt...

4 days ago
11

BP&O Logo Gallery: Benifex & Bio

Benifex by For Different

Benifex helps organisations deliver benefits, rewards and recognition to people across the world. These benefits aren’t just software, admin or workplace perks (but also, they are) they “show up when life happens...

5 days ago
17

Friction Kills Fantasy

Ask people if they like the idea of refill and most will say yes. Watch how they actually shop and you see a different story, both in store and at home.

On the shelf, the pieces are in place. The fixtures are there. The messaging’s there....

6 days ago
15

A deliciously tactile, folkish new identity for Mecca Coffee by Christopher Doyle & Co.

Sydney-based Mecca Coffee started life in 2005, and has since become one of the city’s leading specialty coffee roasters, importers, and retailers. To mark the company’s 20th anniversary, Christopher Doyle & Co. (Ortto, Machine Screen Print...

11 days ago
9

BP&O Logo Gallery: XEROX and HUIT

Xerox

The last time I recall thinking about Xerox was a year ago, browsing a couple of pages from a Lippincott & CI book from the 1960s. Like IBM, and many post-war technology companies, Xerox has merged with and acquired so much that it...

12 days ago
11

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Authors

The writers behind this newsletter.

  • Richard Baird

    Richard Baird is a designer writer, publisher. Builder of businesses in design, founder of BP&O, Logo Archive, Logo Histories & Portal.

  • Emily Gosling

    Freelance writer, editor and editorial consultant specialising in art, design and culture.

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