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Don't want to miss out on the latest brand identity reviews from the BP&O team? Subscribe and each week we will round-up our latest logo posts and reviews.

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PricingFreemiumPublishesDaily
Issues159Founded3 years agoLast Issue4 days ago
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Latest Issues

Bielke & Yang's Dataforeningen rebrand recalls the utopian aims of early internet pioneers

Dataforeningen simply translates as ‘data organisation’ from Norwegian to English, and funnily enough, that’s exactly what the organisation is. Operating nationwide across Norway serving people working in tech, it was looking for a new iden...

4 days ago
14

BP&O Logo Gallery: Ideogram and The Stack Group

The BP&O Logo Gallery is a collection of real-world in-use logos that resolve the needs for simplicity, usability and distinction. Want us to include your logo? Scroll to the bottom for details.

Ideogram by How&How

Ideogram is one of th...

5 days ago
15

Bar none

Bars are back in personal care. Not out of nostalgia, pressure is building. Plastic targets, retailer demands and a growing sense that rinse-off products still rely on a system that doesn’t hold up.

So brands are pushing solid formats agai...

6 days ago
14

The cute face of insurance for 'pet parents'

Another week, another branding project for those – love them or loathe them – ‘pet parents’. I honestly thought we were post-pet-parent, but seemingly we’re still very much in the midst of that icky phrasing – the “live, love, laugh” of dog...

11 days ago
3

BP&O Logo Gallery: Fotografiska & Sing King

The BP&O Logo Gallery is a collection of real-world in-use logos that resolve the needs for simplicity, usability and distinction. Want us to include your logo? Scroll to the bottom for details.

Fotografiska by BankerWessel

An explosive...

12 days ago
15

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Authors

The writers behind this newsletter.

  • Richard Baird

    Richard Baird is a designer writer, publisher. Builder of businesses in design, founder of BP&O, Logo Archive, Logo Histories & Portal.

  • Emily Gosling

    Freelance writer, editor and editorial consultant specialising in art, design and culture.

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