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Don't want to miss out on the latest brand identity reviews from the BP&O team? Subscribe and each week we will round-up our latest logo posts and reviews.

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Issues192Founded4 years agoLast Issue6 days ago
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Latest Issues

Packaging the Essence of Heritage

Heritage in design is either a velvet rope or a velvet coffin. Done well, it keeps the soul alive while giving the brand room to evolve.

Liberty London has been balancing this since Arthur Liberty founded the business in 1875. It built its...

6 days ago
8

BP&O Logo Gallery: Kinisia & Antara 128

Kinisla by RichardsDee

Look, as well as running BP&O I also manage LogoArchive, so I’ve seen a lot of logos, and quite a few that have depicted natural phenomena; the sun, the sea and mountains. These are enduring motifs for travel, leis...

7 days ago
10

JKR overhauls football club Sporting CP by doing what it does best: plundering heritage to build a robustly simple, modern brand identity

JKR is perhaps – in recent-ish years at least – best known for its work with Burger King, undoubtedly one of the most oft-cited rebrands of the last decade in design circles. Then it did KFC; before that, the RSPCA, alongside a raft of othe...

8 days ago
15

When Less Screams More

I used to work for Nestlé in Croydon. Not the trendiest postcode in the UK, but a Brutalist treasure in its own right.

Every morning I walked from East Croydon Station past Suffolk Houseand the “fifty pence” building, the NLA Tower, up to...

13 days ago
13

BP&O Logo Gallery: Bookish & Palisades Parks Conservancy

Bookish by Mucho

Putting two motifs together is as old as logo design itself. It certainly increases the chance of hitting on something distinctive, relying on pairings rather than singular images or abstract geometric forms. It also dou...

14 days ago
7

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Authors

The writers behind this newsletter.

  • Richard Baird

    Richard Baird is a designer writer, publisher. Builder of businesses in design, founder of BP&O, Logo Archive, Logo Histories & Portal.

  • Emily Gosling

    Freelance writer, editor and editorial consultant specialising in art, design and culture.

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