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Don't want to miss out on the latest brand identity reviews from the BP&O team? Subscribe and each week we will round-up our latest logo posts and reviews.

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Substack
PricingFreemiumPublishesDaily
Issues207Founded4 years agoLast Issue11 days ago
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Latest Issues

Design That Stirs

I actually remembered how to make a Negroni last week, which is more impressive than it sounds. There was a time I could make one without checking my phone or staring into the drinks cabinet waiting for divine intervention.

Gin, Campari an...

11 days ago
3

BP&O Logo Gallery: Tropical Smoothie Cafe & Standard Nuclear

Tropical Smoothie Cafe by JKR

JKR’s logo for Tropical Smoothie Cafe is a simplified version of a palm tree, sort of modified to look a little bit like a T, in that the top line is made totally flat, rather unlike a palm tree, but the ser...

12 days ago
3

Pentagram nails controlled chaos in its identity for Manhattan “shophouse” style Thai restaurant LenLen

It’s not easy to make an identity look genuinely effortless – more often than not, the very intention to do so renders the result looking the exact opposite. And nothing, no one, ever wants to be levelled with the accusation of appearing to...

13 days ago
5

BP&O Logo Gallery: Tempe Tourism & Folkland

Tempe Tourism by Attic Salt

Gateways to new experiences. Bridges between cultures, ideas and communities. Invitations to explore, engage and connect. Placemaking is full of this language, but it’s just not specific enough. Tempe Tourism’...

17 days ago
3

Oral Care Shelves…Where Good Design Usually Goes To Die

Nothing makes you question the state of your gums quite like the oral care aisle in Boots. A visual rinse with the hygienist. Cold whites, clinical grids, and packaging so sterile it could double as anaesthetic. Design drills away any spark...

18 days ago
8

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Authors

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  • Richard Baird

    Richard Baird is a designer writer, publisher. Builder of businesses in design, founder of BP&O, Logo Archive, Logo Histories & Portal.

  • Emily Gosling

    Freelance writer, editor and editorial consultant specialising in art, design and culture.

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