
Don't want to miss out on the latest brand identity reviews from the BP&O team? Subscribe and each week we will round-up our latest logo posts and reviews.
| Platform | Pricing | Freemium | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 192 | Founded | 4 years ago | Last Issue | 6 days ago |
| Active | |||||

Heritage in design is either a velvet rope or a velvet coffin. Done well, it keeps the soul alive while giving the brand room to evolve.
Liberty London has been balancing this since Arthur Liberty founded the business in 1875. It built its...
Look, as well as running BP&O I also manage LogoArchive, so I’ve seen a lot of logos, and quite a few that have depicted natural phenomena; the sun, the sea and mountains. These are enduring motifs for travel, leis...
JKR is perhaps – in recent-ish years at least – best known for its work with Burger King, undoubtedly one of the most oft-cited rebrands of the last decade in design circles. Then it did KFC; before that, the RSPCA, alongside a raft of othe...
I used to work for Nestlé in Croydon. Not the trendiest postcode in the UK, but a Brutalist treasure in its own right.
Every morning I walked from East Croydon Station past Suffolk Houseand the “fifty pence” building, the NLA Tower, up to...
Putting two motifs together is as old as logo design itself. It certainly increases the chance of hitting on something distinctive, relying on pairings rather than singular images or abstract geometric forms. It also dou...
Subscribers, engagement, traffic and sponsorship for BP&O.
| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
How this newsletter ranks in the official Substack charts.
| #52 |
The writers behind this newsletter.
Richard Baird is a designer writer, publisher. Builder of businesses in design, founder of BP&O, Logo Archive, Logo Histories & Portal.
Freelance writer, editor and editorial consultant specialising in art, design and culture.
You can find recent issues that have been published by BP&O on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
To see how many people subscribe to BP&O, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
Newsletter advertising can be extremely effective when it's done right. Before you pitch BP&O as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact BP&O using the contact information provided and ask for a copy of their media kit.
Scroll up to where it says Related Newsletters to see other publications like BP&O. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.