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Don't want to miss out on the latest brand identity reviews from the BP&O team? Subscribe and each week we will round-up our latest logo posts and reviews.

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Issues201Founded4 years agoLast Issue4 days ago
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Latest Issues

Packaging's Dirtiest Job

Cat litter packaging has to deal with things most designers never dream about. Ten kilos of dusty clay that sets like concrete when wet, in a bag we’re expected to lug home, store somewhere, open, pour and reseal without making a mess.

Non...

4 days ago
3

BP&O Logo Gallery: Outlier Space & The Heist

Outlier Space by Studio South

It’s insane that we now have so many new commercial space companies beyond the national and state-backed institutions. In some ways, designers have been dabbling in this ‘space’ creatively for science fictio...

5 days ago
2

Pentagram’s designs for male health brand Rugiet are unabashedly phallic, but they work

One of the more hilariously on the, er, nose identities I’ve seen in recent times here in the form of Pentagram New York’s work for Rugiet, a men’s health brand offering personalised, clinically-backed treatments sold exclusively online.

F...

6 days ago
3
2

Can Europe Become a Brand?

“Made in Italy” sells more than where something was manufactured.

The same is true of “Made in Germany”, “Swiss Made” and, increasingly, “Made in Japan”. Over time those labels have become shorthand for craftsmanship, engineering, precisio...

11 days ago
6

BP&O Logo Gallery: Ytri and Vegan Society

Ytri by Bielke&Yang

I love this logo so much. What struck me first was the tension between the regular and irregular: the formal, geometric arrangement of three triangles and the finer detail of their ragged edges. Conceptually, it feels...

12 days ago
7

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Authors

The writers behind this newsletter.

  • Richard Baird

    Richard Baird is a designer writer, publisher. Builder of businesses in design, founder of BP&O, Logo Archive, Logo Histories & Portal.

  • Emily Gosling

    Freelance writer, editor and editorial consultant specialising in art, design and culture.

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