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Logo Histories

Richard Baird
Hundreds of paid subscribers

Access extensive historical logo design research. Discover concepts and contexts. Improve your understanding and craft.

Platform
Substack
PricingFreemiumPublishesDaily
Issues376Founded5 years agoLast Issue3 days ago
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Latest Issues

LA Bicentennial, 1981

September 4, 1981, Los Angeles began it’s year-long Bicentennial celebrations. This would include sports events and tie-ins, a time-capsule and plaque dedication. It would also be considered a rehearsal for the upcoming Olympic Games, that...

3 days ago
9

PennState, 1983

Strength and dignity – Dixon & Parcels Associates 1983 logo for Penn State.

In 1983, Penn State began developing a new visual identity for its Intercollegiate Athletic Department. The university wanted a single graphic image that could be...

4 days ago
9
Paid

Bank Logo Design: How Banking Found a Modern Identity

Access extensive historical logo design research. Over 200 LogoHistories. Discover concepts and contexts. Improve your understanding and craft → join here


Banks deal largely in things that cannot be seen. Trust, security, credit, gr...

6 days ago
17

Sony, 1973

Yasuo Kuroki’s 1973 Sony logo and the 1981 crowd-source competition to replace it.

Access extensive historical logo design research. Over 200 LogoHistories. Discover concepts and contexts. Improve your understanding and craft → join here

10 days ago
20
5
Paid

Reuters, 1965

Alan Fletcher's 1965 logo for Reuters.

Access extensive historical logo design research. Over 200 LogoHistories. Discover concepts and contexts. Improve your understanding and craft → upgrade

11 days ago
14
1
Paid

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Authors

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  • Richard Baird

    Richard Baird is a designer writer, publisher. Builder of businesses in design, founder of BP&O, Logo Archive, Logo Histories & Portal.

  • Frequently Asked Questions

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