The Serpent Club
Brady DonnellyBiweekly-ish thoughts on brand strategy, marketing, and retail distribution.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 10 | Founded | 3 years ago | Last Issue | 2 years ago |
| Active | |||||
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bradydonnelly.substack.comLatest Issues
In the Absence of Sleep
The campaign that generated $2 million in value from a single Instagram post.
Even though REM sleep gets all the hype, it’s during slow-wave sleep (SWS) that our brains “strengthen and integrate [memories] into preexisting memory networks....
Time: A Flat Circle
Rustin Cohle, or Nietzsche.
When I started this newsletter, one of my hopes was to overcome two habits simultaneously: overcontextualizing and rewriting to the point of not sending at all.
These goals sound contradictory, as one is an ou...
The Panic Edition
Yeah, yeah, yeah — consistency is key, and I haven’t published in about six weeks. Real life got in the way. As a result, some of the content below might be dated, but I’m hoping my thoughts are not.
(Side note: I’m not sure what subscrib...
The Ecosystem Destroying the Ecosystem
Greenwashing is a topic du jour, but the criticism is often pointed at the most visible brand-level aspects of the practice: packaging, formulas, social media, and so on.
In reality, there’s a hidden ecosystem that works to divert attentio...
Airbnb Is a Hotel Chain
As always, thank you for being here. If you like what you read, please subscribe and share, and if you have thoughts of your own, don’t hesitate to reach out.
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This month, New York City officials began enforcing...
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