Brainwaves
Tomas Heligr-PykePractical SEO, honest experiments with AI, and essays on business, leadership and everyday life. Stories from 4671 and Sunday reflections.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 201 | Founded | a year ago | Last Issue | 25 hours ago |
| Active | |||||
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brainwaves.tomedia.com.auLatest Issues
Useful writing still needs readable formatting — the video
Formatting gives a useful argument a readable home. Start with the outcome, organise the detail and check the page on a small screen.
Read the original article: https://brainwaves.tomedia.com.au/p/blog-post-formatting
Give your blog post one clear job — the video
A post needs one promise that every section helps fulfil. Park the attractive tangents somewhere else and give the reader a relevant next step.
Read the original article: https://brainwaves.tomedia.com.au/p/blog-post-focus
Your website should know where its useful pages are
Photo: Bokeh / Tomedia. Traffic Light at Night.
It is possible to spend a great deal of effort making a useful page and then give almost nobody a sensible way to reach it. The page exists. The URL works. Somewhere in a report it gets count...
Keyword research starts with customer questions — the video
Customer questions are a useful place to begin keyword research. Group them by the job someone is trying to do, and treat tool estimates as clues.
Read the original article: https://brainwaves.tomedia.com.au/p/keyword-research
Can your article deliver what its title promises? — the video
A title makes a promise before anyone opens the page. Choose a specific angle that the article can actually deliver.
Read the original article: https://brainwaves.tomedia.com.au/p/making-good-content-titles
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