Reletter
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Niche Beauty Industry Micro Celeb

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Latest Issues

Everyone Has Advice for Your Brand, Babe. Who Are You Listening To?

Somewhere in a consultant’s inbox is an email from someone who has just attended a webinar.

The subject line is innocent enough. “Thoughts?” Maybe “Should we be doing this?” Inside is a link, a few enthusiastic takeaways, and a suggestion...

3 days ago
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A Little Texture in the Business Plan

Beauty loves a good founder origin story. Preferably one with an identifiable lightbulb moment paired with an underserved market and a trajectory that makes the eventual retail announcement feel inevitable. The less photogenic stretches ten...

11 days ago
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How Tahira Hudani Is Bringing Beauty Back to the Details

The founder of HUDANI Beauty on the tools that changed her makeup routine, the women who shaped it, and learning to trust herself while building a brand.

Our makeup routines can contain a surprising number of inherited gestures. Consider t...

17 days ago
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What It Takes to Turn a Feeling Into a Fragrance

See Caroline Hildebrandt explores the distance between having a creative vision and learning how to bring it to life.

One of the harder parts of building a product is explaining something you can already imagine. You know the feeling you’r...

19 days ago
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Building a Brand Around Where Life Happens

Co-founder Lauren Breuer on finding an unexpected audience, protecting independence, and growing an intimate care brand people make room for.

When I first covered PRIVATES in 2024, the brand was introducing an intimate care product alongsi...

24 days ago
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Audience Metrics

Subscribers, engagement, traffic and sponsorship for Brand Baby.

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Authors

The writers behind this newsletter.

  • Bethany Paris Ramsay

    Niche Beauty Industry Micro Celeb. 360 Marketing Consultant, Brand Strategist & Co-Founder of The Beauty Brief. Inquires: [email protected]

  • Frequently Asked Questions

    How can I access the email archive for Brand Baby?

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