Brand Baby
Bethany Paris RamsayNiche Beauty Industry Micro Celeb
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 80 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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thebrandbaby.substack.comLatest Issues
Hot Brands Have Strategy: Curated Crushes Vol. 3
Welcome back to Hot Brands Have Strategy, my ongoing love letter to the beauty, wellness, and lifestyle brands that are rewriting the rules of brand building their way.
It’s been a minute since our last roundup, which means I’ve had plenty...
Shelf Worthy by Brand Baby: Vol. 1
Welcome to the first edition of Shelf Worthy by Brand Baby, my new series celebrating the beauty products I’d happily spend my own money on.
One of the perks of working in beauty is having the opportunity to discover incredible products f...
How Much Context Can Brands Assume Customers Have?
One of my favorite things about the internet as a beauty marketer is watching people accidentally stumble into a brand’s universe without realizing they’re looking at years of world-building.
It’s a niche but fascinating phenomenon. Someon...
What Happens When You Forget Your Brand Is Your Behavior
Me, famous insomniac, doom-scrolling TikTok on a Friday night. Of course all the usual horrors persist, babes. But then I stopped on a clip from a now deleted video that was originally recorded and posted by “Your Marketing Bestie” and Soci...
Beauty's Main Character Problem
Starting a beauty brand requires a healthy amount of delusion. I mean that affectionately.
You have to believe that in an industry overflowing with exceptional founders, perfectly formulated products, and marketing budgets that will make y...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Brand Baby.
| Subscribers | Engagement | 78 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Essays at the intersection of Beauty, Brand & Becoming. 360 Marketing Consultant, Brand Strategist & Co-Founder of The Beauty Brief.
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