Brand Baby
Bethany Paris RamsayNiche Beauty Industry Micro Celeb
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 89 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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thebrandbaby.substack.comLatest Issues
Your Brand Is Not News Just Because It’s New
Beauty founders are exceptionally good at preparing for launch day.
They spend months, sometimes years, developing formulas, refining packaging, building websites, planning content and obsessing over every element of the customer experienc...
Your Brand Isn’t Failing. The Expectations Were Distorted.
I spend a lot of time talking to indie beauty founders who are wondering whether their brands are failing.
They do not always use that exact word, obviously. Sometimes they tell me they feel stuck, behind, invisible, or unsure of what they...
We Need to Talk About Acne: Vol. 4
Acne is often discussed as though it has a clear beginning and end. It arrives, we find the right treatment, and eventually it disappears. For many people, of course, that is not how the story unfolds. Acne follows them beyond adolescence a...
There Is No Marketing Hack
One of the more persistent fantasies of building a brand has got to be the idea that somewhere, just outside your current field of vision, exists the thing that will make all of this considerably easier. Maybe it’s a better content strategy...
The New Aspirational Is Actually Alive
Happy Saturday, darlings. I’ve been in client acquisition mode all August so naturally I’ve been spending an even more unhealthy amount of time looking at brands in depth and somewhere between the flash photography, blurry dinner tables, op...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Brand Baby.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Niche Beauty Industry Micro Celeb. 360 Marketing Consultant, Brand Strategist & Co-Founder of The Beauty Brief. Inquires: [email protected]
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