Reletter
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Niche Beauty Industry Micro Celeb

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Issues73Founded2 years agoLast Issue23 days ago
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Latest Issues

Sarah Bahbah x Sorbé: the Beauty of Feeling Something

Like any former Tumblr-using, aesthetically-fixated, sentimental lover girl, I see a new Sarah Bahbah drop, I swoon. Add in the fact that this is a beauty collab? I’m very sat.

Truthfully, I couldn’t think of a more beautiful return to wri...

23 days ago
7

Rest, Resistance & the Self-Employed Pressure to Perform

I’ve been quiet lately. Not in the existential, cut-everything-off-and-disappear sort of way, but in the literally at my limit way. It’s not that I haven’t had ideas (I always do, it’s literally my job to), but the thought of using precious...

10 months ago
15
6

The Boring Magic of Showing Up

We talk a lot about disruption, glorifying the complete pivot and idolizing the founder who reinvents everything. But what about those who refuse to flinch? The brands that wouldn’t be caught dead chasing every trend? The person who keeps s...

a year ago
14
3

Weird Beauty: Unhinged Collabs, Annoying Cash Grabs & the Thoughtfully Unexpected

At this point, nothing surprises me, and yet, the announcement of a Revlon x Guy Fieri collaboration still managed to stop me mid-scroll. The limited-edition Super Lustrous Glass Shine Balm will likely sell out in six seconds and be reposte...

a year ago
13
3

Hot Brands Have Strategy: Curated Crushes Vol. 2

Welcome back to Hot Brands Have Strategy, my ongoing love letter to the beauty and wellness brands that aren’t concerned with riding basic trend cycles, but rewriting the rules of brand building altogether. Their way.

In Volume 2, we’re m...

a year ago
20
2

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  • Bethany Paris Ramsay

    Essays at the intersection of Beauty, Brand & Becoming. 360 Marketing Consultant, Brand Strategist & Co-Founder of The Beauty Brief.

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