Brand by Brandy
Brandy CerneWhat even is "brand" these days? Come along on the ride with me as I break down brands, highlight interesting brand strategy, and explore what makes certain brands resonant with customers.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 89 | Founded | 5 years ago | Last Issue | 5 months ago |
| Active | |||||
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brandbybrandy.substack.comLatest Issues
2025 Year in Review: O Portalzinho
2025 will be one of the most important years of my life, with the opening of O Portalzinho and a realization of a dream. As we go into the busiest season yet (New Year’s + January), I wanted to use the natural reflection pause of the end of...
Our first artist residency at O Portalzinho!
A few weeks ago we hosted our very first artist residency at O Portalzinho, my pousada in Paraty.
We closed the 9 rooms of the pousada for 5 nights and invited 9 artists of different disciplines to stay for free, to use the time however...
A quick check-in from the land of O Portalzinho
Where does the time go?? It’s been just over 5 months since I opened O Portalzinho, “a pousada for people who like people,” here in Paraty, Brazil. I have about 5 minutes to write this update before a guest arrives, so here’s a short summar...
O Portalzinho turns 2 months old! Here's everything I've learned so far
I honestly can’t believe it when I write that O Portalzinho, my 9-room pousada in Paraty, Brazil, has been open 2 months already. It makes me pretty emotional. Making a dream a reality and getting to live it every day is a privilege I don’t...
It's finally here! O Portalzinho is open!
It’s open!! O Portalzinho is open!!
Those of you who have been with me for the long haul know the backstory, but as a refresher, I’m a brand strategist who started this new journey of opening a pousada, or small boutique hotel, here in Par...
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Building resonant brands | Ex-Shake Shack, Sofar Sounds, Groove | Into social connection and social health
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