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Brand by Brandy

Brandy Cerne

What even is "brand" these days? Come along on the ride with me as I break down brands, highlight interesting brand strategy, and explore what makes certain brands resonant with customers.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues80SubscribersRead brandbybrandy.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Opening a Pousada: Check-in 4

I’m opening a connection-led pousada, or boutique inn, in Paraty, Brazil in the upcoming months. During this opening prep, I’ll be sending casual updates into the process, alongside some of my regular brand strategy dispatches.

a month ago
0
0

Opening a Pousada: Check-in 3

I’m opening a connection-led pousada, or boutique inn, in Paraty, Brazil in the upcoming months. During this opening prep, I’ll be sending casual updates into the process, alongside some of my regular brand strategy dispatches.

a month ago
2
1

Opening a Pousada: Check-in 2

I’m opening a connection-led pousada, or boutique inn, in Paraty, Brazil in the upcoming months. During this opening prep, I’ll be sending casual updates into the process, alongside some of my regular brand strategy dispatches.

2 months ago
3
0

Opening a Pousada: Check-in 1

Thank you for all of the celebratory words and replies to my news about opening the pousada! As part of all this, I really want to show more of the process and behind the scenes, mostly because as I was getting started creating this busines...

2 months ago
3
1

Authors

The writers behind this newsletter.

  • Brandy Cerne

    Building resonant brands | Ex-Shake Shack, Sofar Sounds, Groove | Into social connection and social health

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