Brand New Branding
Noam BarlevWhat branding looks like after AI. The smartest moves. The hardest questions.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 7 | Founded | 2 months ago | Last Issue | a month ago |
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noambarlev.substack.comLatest Issues
An Insider View of the Lay's Epic World Cup Watch Party
In March 2026, three months before the World Cup even starts, Lay’s launched a WhatsApp channel where Messi, Beckham, Thierry Henry, Alexia Putellas, and Steve Carell are ostensibly planning their watch party together. 4.2 million of us are...
Where Are Customers Looking for Answers?
Customers don’t trust what they read online anymore. 78% can’t tell what’s real. Only 41% believe what they see.
So where are they going for the truth? Reddit.
Thanks for reading Brand New Branding! Subscribe for free to receive new posts...
The Thinking Gap
and I had both been noticing something in our work. A different kind of problem. Quieter. Less visible. But in some ways more concerning for marketing and brand teams specifically.
We called it the Thinking Gap.
Thanks for reading...
Why Most AI Rollouts Fail — And It’s Not the Technology
and I kept seeing the same pattern inside organizations trying to roll out AI. Different companies, different industries, different budgets. Same result. We started comparing notes, then we started writing. The piece came out in Fast...
The AI Creative Strategist
A few months ago a journalist asked to interview me about my role as an AI Creative Strategist.
Her first question wasn’t “what do you do all day.” It was something more interesting.
“Why does this role exist?”
I’ve been thinking about t...
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Marketing Leader & AI Strategist | Forbes 30 Under 30 | Ex-Amazon | Speaker & Advisor
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