Brand Playbook
Nnenna OnubaWhat makes and breaks consumer brands. Founder‑first, capital‑smart strategies, and tools to scale wisely. Curated by Nnenna Onuba, M&A strategist, 100 Allies founder, British Beauty Council board. Frameworks trusted by £1m–£100m brands.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
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| Issues | 5 | Founded | 2 years ago | Last Issue | a month ago |
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The first person to live to 1,000 years old has already been born.
Today’s essay is a little different from what I usually write about.
Brand Playbook started as a place to decode what makes and breaks consumer brands. Increasingly, I’m also interested in the shifts around them: what M&A, investment activ...
The Slow Leak No One Talks About
Welcome to the Execution Economy - a series that explores what makes and breaks consumer brands in the 21st century.
Act I showed why acquisition-led growth (M&A) stopped compounding.
Act II showed why indie brand execution can be a sl...
The Real Indie Brand Growth Bottleneck
Act I examined what happens when acquisition-led growth stalls — when buying, advising, or rebranding no longer move the needle.
Act II looks at the other side of that equation: where execution breaks at the source.
When growth sl...
Has the M&A Growth Shortcut Stopped Working?
Every industry reaches a moment when the engines that once powered growth stop compounding.
For beauty — and the wider consumer market — that moment is now.
For more than a decade, growth was fuelled by banker-led deals and consultancy-l...
Your Bestseller Might Be Bankrupting You
Margin Mastery - Episode 1 (Beyond the Hero Series)
Brand Playbook, Curated by Nnenna Onuba
You won't just read this; you're about to run a CEO-level audit.
By the end, you’ll have a 30‑minute tool that the best operators use...
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Decoding what makes and breaks consumer brands. Written by Nnenna Onuba: tech founder, beauty investor and ex-Rothschild M&A adviser. Building Next10 at the coalface of social commerce.
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