Brand Principles
Kevin FinnHow to be a 21st Century Brand
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 5 months ago | Last Issue | 7 days ago |
| Active | |||||
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brandprinciples.substack.comLatest Issues
Unconventional thinking
In 2010, Japan Airlines was on the brink of bankruptcy. Desperate to save their national carrier they reached out to Kazuo Inamori, an entrepreneur, management guru and Buddhist priest.
Inamori refused their advances on numerous occasions...
Branding truth
There are many cases where brands and businesses have been caught out stretching the truth, or worse—outright lying—to staff, customers and society. In a lot of cases, the repercussions have been enormous because news travels exceptionally...
Learning from language
Lately, I’ve been thinking more and more about language—visual and verbal.
Both are specific to how communications designers help businesses and brands navigate their environments (internally, with organisational culture; and externally,...
The courage of George Lois
Things are moving so fast. New technologies are driving the very real anxiety around job vulnerability. On the flip side, this is also ushering in new opportunities, many of which we have yet to even see, let alone understand and realise....
Design is deliberate
In one of my conversations with the late Dr. Edward de Bono he provided me with the best definition of design I have ever heard—one that I subscribe to and abide by to this day: “Design is deliberate.”
It seems pretty simple, almost too si...
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Authors
The writers behind this newsletter.
Author, advisor, designer and branding specialist with 30+ years professional experience. TEDx Speaker. Founder and creator of DESIGNerd, the trivia app where the most influential designers in the world test your knowledge—and share theirs.
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