Branders Magazine’s Substack
Branders Magazine, Steven Picanza ✌️\ud83c\udf55, Joseph Szala, Kelli Binnings, Keeva Stratton, Cristian SaraccoPart of Branders Media Group, LLC, Branders Magazine is a global digital publication specialized in Branding, Innovation, Strategy & Design If you're building a brand the world will remember you're in the right place Explore. Learn. Lead with Branders!
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 73 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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brandersmagazine.substack.comLatest Issues
Are archetypes actually broken — or is your brand using them wrong?
BRANDERS MAGAZINE | Issue #43 — Brand Psychology
Every brand wants to be more things to more people. It feels safer that way, covers more ground, appeals to more segments, and closes off fewer doors. So the compromise usually lands...
The father of branding on the trap everyone's walking into
Hey Everyone, here.
Last Friday I (virtually) sat across from David Aaker for a Talking w/ Branders LIVE. He was in his office in Northern California; I was inside my studio outside of Philly.
This is the man who invented brand equity....
Your brand isn't yours — your audience decides what it means
BRANDERS MAGAZINE | Issue #43 — Brand Psychology
Most companies talk about their brand like it’s an asset on the balance sheet. Something owned, controlled, and protected by legal and design guidelines. It isn’t. The moment a brand...
Your brand isn't a product — it's a relationship people choose to keep
BRANDERS MAGAZINE | Issue #43 — Brand Psychology & The Human Relationship
Why do people stay loyal to a brand when a cheaper, more convenient alternative sits one click away? The answer isn’t in the logo, the tagline, or the campaig...
Is your brand having a real conversation — or a monologue?
BRANDERS MAGAZINE | Issue #43 — Brand Psychology & The Human Relationship
Most brands obsess over the moment of purchase. The click. The conversion. The close. But the relationship between a person and a brand rarely starts there...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Branders Magazine’s Substack.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Part of Branders Media Group, LLC, Branders Magazine is a global digital publication specialized in Branding, Strategy, Innovation & Design. Explore. Learn. Lead with Branders!
Creative Brand Director. Marketer. Culture Connoisseur. Connector of People & Ideas. Chasing the world’s best aperitivo ✌️\ud83c\udf55\ud83c\uddee\ud83c\uddf9\ud83c\udf77
Brand strategist turned digital experience architect. I help midmarket and enterprise multi-unit restaurant brands unite brand, CX, and tech to drive loyalty, boost revenue, and build unforgettable experiences that actually convert.
Hi! I'm Kelli. A multi-disciplined creative obsessed with brand, psychology, and deep thinking. I hold an MSc in the Psychology of Arts, Neuroaesthetics & Creativity, and have my first book, The Breakout Creative, launching this Fall.
Brand strategist turned digital experience architect. I help midmarket and enterprise multi-unit restaurant brands unite brand, CX, and tech to drive loyalty, boost revenue, and build unforgettable experiences that actually convert.
Cultural intelligence for the people creating content and building brands.
Company, Business & Brand Strategist. Co-Founder Allegro 234
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