Branders Magazine’s Substack
Branders Magazine, Steven Picanza ✌️\ud83c\udf55, Joseph Szala, Kelli Binnings, Keeva Stratton, Cristian SaraccoPart of Branders Media Group, LLC, Branders Magazine is a global digital publication specialized in Branding, Innovation, Strategy & Design If you're building a brand the world will remember you're in the right place Explore. Learn. Lead with Branders!
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 77 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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brandersmagazine.substack.comLatest Issues
Loyalty doesn't disappear anymore — it just stops choosing you
BRANDERS MAGAZINE | Talking with Branders — Live This Friday
Loyalty used to be simple. A customer tried something, it worked, a routine formed, and that routine kept the brand in business — quietly, purchase after purchase.
That loop is...
The reorder still happens. The choosing already left you.
BRANDERS MAGAZINE | Issue #43 — Brand Psychology
For a long time, loyalty was simple. A customer tried something, it worked, they built a routine, and the routine stuck. That loop — cue, routine, reward — is how brand value has alw...
Courage is a skill. Kelli Binnings is writing the book on it.
Hey Everyone, here.
Last week I sat down with on LinkedIn & YouTube Live.
Brand psychologist. Founder of Build Smart Brands. She studies why people choose what they choose, not just what they click.
We got into a lot, but here’s the...
Your brand isn't remembered because it's rational — it's remembered because it's felt
BRANDERS MAGAZINE | Issue #43 — Brand Psychology & The Human Relationship
Ask someone to recite a brand’s tagline and most people go blank. Ask them how a brand made them feel the last time it mattered, and the answer comes instantl...
Are archetypes actually broken — or is your brand using them wrong?
BRANDERS MAGAZINE | Issue #43 — Brand Psychology
Every brand wants to be more things to more people. It feels safer that way, covers more ground, appeals to more segments, and closes off fewer doors. So the compromise usually lands...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Branders Magazine’s Substack.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Part of Branders Media Group, LLC, Branders Magazine is a global digital publication specialized in Branding, Strategy, Innovation & Design. Explore. Learn. Lead with Branders!
Creative Brand Director. Marketer. Culture Connoisseur. Connector of People & Ideas. Chasing the world’s best aperitivo ✌️\ud83c\udf55\ud83c\uddee\ud83c\uddf9\ud83c\udf77
Brand strategist turned digital experience architect. I help midmarket and enterprise multi-unit restaurant brands unite brand, CX, and tech to drive loyalty, boost revenue, and build unforgettable experiences that actually convert.
Hi! I'm Kelli. A multi-disciplined creative obsessed with brand, psychology, and deep thinking. I hold an MSc in the Psychology of Arts, Neuroaesthetics & Creativity, and have my first book, The Breakout Creative, launching this Fall.
Brand strategist turned digital experience architect. I help midmarket and enterprise multi-unit restaurant brands unite brand, CX, and tech to drive loyalty, boost revenue, and build unforgettable experiences that actually convert.
Cultural intelligence for the people creating content and building brands.
Company, Business & Brand Strategist. Co-Founder Allegro 234
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