Welcome to Branding the Barbell, an online collective for brand builders, athletes, and creatives raising the creative standard in the fitness and sport world.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | 2 years ago | Last Issue | 11 days ago |
| Active | |||||
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brandingthebarbell.comLatest Issues
The App That Brands Use To Reach You IRL: Meet Receipts
Plenty of apps already track your miles, and Strava and Garmin do it well. Receipts, on the other hand, lives at the front desk: you tap-in when you walk into your studio or meet your run club in the park, and you earn toward rewards just f...
We can’t stop thinking about this handmade mixed media campaign.
Zach Litoff was tapped in by HYLO Athletics to create mixed media animations for the drop of their Impact 2 runner this past August.
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Hylo is a running brand on a mission to make the highest performing running shoes with the...
Running Is Punk: Meet The Artist Making Marathon Shirts Worth Keeping
Tatum Brandt: I feel like I’ve been following your work for forever.
Zach Litoff: Thank you.
Tatum Brandt: I’m such a mega fan, I would love to hear a little bit more about your background, what got you in [certain doors].
Zach Litoff: I...
Gymshark, Bratz, and what to do when the internet decides what your campaign means.
Two big fitness brands leaned into the same cultural moment this summer. One got canonized, and the other got a thousand TikTok duets. Ladder’s Stronger, Not Smaller campaign became a defining moment for Strong Girl Summer, and Gymshark’s B...
Peloton gets Miley, Lululemon starts a record label, and other news in Sport and Fitness you might have missed this week.
The celebrity endorsement isn’t dead, but the simple logo slap is.
In August 2025, Christian McCaffrey left Nike. A year later he came back with equity (not just another celebrity endorsement), co-founding While on Earth and spending thous...
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Authors
The writers behind this newsletter.
Your creative guide to the fitness industry. I write about branding and marketing insights for fitness and wellness brands @ branding the barbell and interview fitness brand builders @ the out of office show.
Writer & brand strategist covering the creative side of fitness and wellness. I write + run @ branding the barbell - I cover kick ass creative, conduct BTS interviews with the biggest names in fitness, + occasionally serve up a strong opinion.
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