Branding The Barbell
Tatum BrandtWelcome to Branding the Barbell, a newsletter dedicated to branding and marketing in the fitness and wellness industry.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 5 | Subscribers | Read | brandingthebarbell.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Anti-Resolution Playbook: 12 Fitness & Wellness Campaigns That Won January 2026
Every January, the fitness industry holds up a mirror. Historically, that mirror reflects back the same tried and true, relatively boring and predictable messaging we’ve grown to expect from fitness — with the occasional sensual and sensati...
On Putting In The Reps
Welcome back,
March’s best (and weirdest) in fitness branding & marketing
Hey fit friends,
Authors
The writers behind this newsletter.
Your creative guide to the fitness industry. Sharing branding and marketing insights for fitness and wellness brands @ branding the barbell.
Frequently Asked Questions
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