Branding The Barbell
Tatum BrandtWelcome to Branding the Barbell, a newsletter dedicated to branding and marketing in the fitness and wellness industry.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 7 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
Read this Newsletter
brandingthebarbell.substack.comLatest Issues
Behind TYR Sport's 2026 Fitness Marketing Outlook
This week we have an exclusive behind-the-scenes look at TYR Sport’s CXT-3 campaign (that you’ve likely seen rolling out this month on socials.) I was able to hang out on set in Austin, Texas with TYR’s Director, Corey Berger, to talk about...
The Wild West of the Peptide Economy & the Trust Vacuum
Welcome to Branding the Barbell. This week, we’re deep-diving on the economy that’s growing in popularity but not necessarily in regulations. And that, my friends, is the peptide economy. I’m also sharing some of the things I’ve had my eye...
The Anti-Resolution Playbook: 12 Fitness & Wellness Campaigns That Won January 2026
Every January, the fitness industry holds up a mirror. Historically, that mirror reflects back the same tried and true, relatively boring and predictable messaging we’ve grown to expect from fitness — with the occasional sensual and sensati...
On Putting In The Reps
Welcome back,
It’s been… a minute.
Somewhere between the endless Zoom calls, client projects, and the occasional spiral about my own competence (hi, Dunning–Kruger effect), my publishing rhythm here flatlined.
While I’ve been in my Zoom-...
March’s best (and weirdest) in fitness branding & marketing
Hey fit friends,
This month’s roundup is jam-packed — a little PR mess, a big week of athlete content, and the sale of a fitness empire. Let’s dive in.
OH and PS - you can expect these roundups monthly moving forward in addition to my...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Branding The Barbell.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Your creative guide to the fitness industry. I write about branding and marketing insights for fitness and wellness brands @ branding the barbell and interview fitness brand builders @ the out of office show.
Frequently Asked Questions
How can I access the email archive for Branding The Barbell?
You can find recent issues that have been published by Branding The Barbell on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Branding The Barbell have?
To see how many people subscribe to Branding The Barbell, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Branding The Barbell?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Branding The Barbell as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Branding The Barbell?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Branding The Barbell using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Branding The Barbell?
Scroll up to where it says Related Newsletters to see other publications like Branding The Barbell. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Branding The Barbell?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.