Brian’s Substack
Brian YamMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 6 | Subscribers | Read | brianyamrk.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Lesson #4: Don’t focus on ROI
Ever come across those websites where you spend minutes reading but still end up confused about what they actually do? It’s the result of too much ROI talk, not enough product marketing.
Don't listen to your customers.
I’ll admit, a bit clickbaity, eh?
Think you know your ICP? Try again.
Most companies’ ideal customer profile (ICP) is too broad and unfocused (I wrote about this in my last entry), but it’s expected. Narrowing down is hard because it’s counterintuitive.
Ignore Your TAM
(Couldn’t resist kicking things off with a topic that rhymes with the YAM)
Authors
The writers behind this newsletter.
Head of Marketing & Growth at Paragon (YC 20) and previously a fractional Head of Growth for multiple B2B SaaS companies from Seed to Series B. more
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