Brian’s Substack
Brian YamMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 6 | Founded | 3 years ago | Last Issue | 2 years ago |
| Active | |||||
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brianyamrk.substack.comLatest Issues
Don’t focus on ROI
Ever come across those websites where you spend minutes reading but still end up confused about what they actually do? It’s the result of too much ROI talk, not enough product marketing.
But how did we end up here?
Subscribe for evergreen...
Don't listen to your customers.
I’ll admit, a bit clickbaity, eh?
But I didn’t write that title just to get you to click — this topic has actually come up in many conversations I’ve had with startup leaders (both internally at Paragon and externally).
The popular advice...
Think you know your ICP? Try again.
Most companies’ ideal customer profile (ICP) is too broad and unfocused (I wrote about this in my last entry), but it’s expected. Narrowing down is hard because it’s counterintuitive.
In a famine, you can’t be picky about what you eat. If...
Ignore Your TAM
(Couldn’t resist kicking things off with a topic that rhymes with the YAM)
Building for your TAM is the biggest trap early-stage teams fall for (and by early, I mean even until series C).
TAM is what VCs care about when they want to think...
Welcome to the Yam
Hey 👋 Welcome to my Substack, the Yam - a place where you’ll find strategic frameworks, tactical advice, and at times, random streams of consciousness, all related to building and growing SaaS startups.
Now you’re probably thinking, who i...
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Authors
The writers behind this newsletter.
Head of Marketing & Growth at Paragon (YC 20) and previously a fractional Head of Growth for multiple B2B SaaS companies from Seed to Series B.
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