Buhay Copywriter | Regina Peralta
Reg Peralta \ud83c\uddf5\ud83c\uddedHi! I'm Regina Peralta, the wordsmith behind Buhay Copywriter. Buhay Copywriter means "Copywriter Life". Here, you'll get a weekly dose of insights on writing, creativity, advertising, and stories about life as a copywriter in the Philippines.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 121 | Founded | 3 years ago | Last Issue | 11 days ago |
| Active | |||||
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buhaycopywriter.substack.comLatest Issues
How copywriters can get into the headspace of the brand and target market
Photo by cottonbro studio via Pexels
I recently got a question from a reader (hi Angelo!) about how to relate to a brand’s voice and goals. That’s why this week, I want to expound a bit on my answer, and add examples, in case anyone’s goin...
Answering the question, "Okay na ba 'to?"
Okay na ‘to meme featuring content creator Grace Tanfelix
“I encourage you to freelance. Because then you won’t have me to look over your work. And you’ll be the only who who can answer the question ‘Okay na ba ‘to?’ (Is this good enough?)...
Ads that stopped my scroll - Q2 2026 edition
Hi there!
Thanks for continuing to read and support Buhay Copywriter.
This week, I’ll be doing our usual quarterly roundup of thought-provoking, eye-catching ads I spotted over the last few months, plus why I think they really, really w...
Drop and give me fifty (headlines): how a writing exercise impacted my work ethic
Photo by Tima Miroshnichenko via Pexels
When I was working on one of my first-ever pitches as junior copywriter, my creative director told me to write down fifty (50) possible campaign taglines*. Fifty!
As someone whose only exposure to c...
How regular journalling (or note-taking) can help with crafting work portfolios and performance evaluations
Image by RawPixel via Magnific
As someone who writes for work, has been keeping a journal/diary on-and-off since grade school, and is also in therapy, it’s no surprise that note-taking and journalling has been crucial in helping me make se...
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Writer since childhood. Copywriter since 2016. | This blog is my answer to "Be the person you needed when you were younger."
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