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The Conversion Engine

Jen Phillips April

I help experienced professionals turn overlooked experience into memorable positioning, trusted authority, and new income.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues57Founded2 years agoLast Issue5 days ago
Active

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Latest Issues

Your Website Probably Needs a Better Tour Guide

So, R. and I were just in Guanajuato, Mexico and we visited a museum dedicated entirely to Don Quixote. Now I do love a quirky museum, but mostly I wanted to know WHY there was a Quixote museum in central Mexico. I mean, the book took place...

5 days ago
5
2

What Have You Done that Nobody Knows About? It Just Might Help You Land Clients

What have you done that you never talk about?

The story that makes people sit up a little straighter when you mention it.

Can’t think of anything?

Believe it or not, you’re not alone.

Subscribe now

A lot of the people I work with strug...

a month ago
9

Stories Sell. Most People Forget Their Best Ones.

A few years ago, I was writing an email series for a woman who was super successful at selling “upcycled” furniture and had created a business teaching others how to sell their work.

In case you don’t know, “upcycled” furniture is when peo...

2 months ago
22
2

Your Best Marketing Could Be Rotting in Your Drafts Folder

I was talking with a marketing friend the other day who said something that made me rethink this next phase in my business.

She works with a founder who creates tons of content. A sprawling daily email that covers timely topics. Record...

2 months ago
7
3

AI Can Make Publishing Easier But It Can’t Build a Recognizable Point of View

You know how solving one problem often creates another one?

Dorothy discovers she’s in Munchkinland and learns the next step is following the Yellow Brick Road to the Emerald City if she wants to return home.

AI feels a little like that...

2 months ago
6
4

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  • Jen Phillips April

    I craft customer stories and founder-led insights that increase the Like, Know, Trust factor so people buy. I ask "why" a lot. Then I turn what you know into something other people can use. When not working, I'm reading or at the beach. \ud83d\udcda\ud83c\udf34

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