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The Conversion Engine

Jen Phillips April

You know your stuff. Let's get you paid!

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues64Founded2 years agoLast Issue3 days ago
Active

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Latest Issues

I Almost Pitched My Dream Publication. Then I Realized It Wasn’t the Right Opportunity

Last Friday I wrapped up an interim Senior Content Marketing Manager role. And one of the things I liked most about it surprised me. I always knew what I needed to do.

Optimize these posts.
Make those assignments.
Coordinate with comp...

3 days ago
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1

Your Potential Clients Need a Map. Here’s How to Create It

In 2013, I got invited to speak at BlogHer. 5000 attendees. A thriving digital publication I wrote for. I called my BF to share the good news, he said, “You’ll need more business cards.”

So I bought the plane ticket, paid for the hotel an...

10 days ago
14
2

If You Only Have 30 Minutes To Work On Your Business, Here’s How To Decide What To Do

If you’re like a lot of experienced professionals I know, you don’t have an idea problem.

You have notebooks full of ideas. Half-finished drafts litter your hard drive. And content plans? Sure. You’ve made and abandoned more of them than y...

17 days ago
19
7

This AI Research Hack Sounded Brilliant. Then I Tried It.

I spent two hours last Saturday on a failed experiment. All because of one bullet point in someone else’s email.

The marketer shared some of the ways she’d used AI that week, and one bullet caught my attention.

She’d used Apify to pull Re...

a month ago
13
12

Why “Do Outreach” Is a Terrible Item for Your To-Do List

I used to believe there was some kind of magical marketing system I needed to land clients.

Turns out, I was responding to my own fear of not knowing ANYTHING about finding great clients.

And there are hundreds of job boards, courses and...

a month ago
10
9

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Authors

The writers behind this newsletter.

  • Jen Phillips April

    I help experts uncover the blind spots quietly costing them business. SEO powerhouse, journalism-trained, museum educator turned marketer. Trusted by 75+ organizations over 15 years to create content that helps people buy. Beach, book, and dog lover.

  • Frequently Asked Questions

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