The Conversion Engine
Jen Phillips AprilI help smart people turn their scattered expertise into content that reduces confusion and drives business outcomes.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 53 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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liveyourcreativelife.substack.comLatest Issues
AI Can Make Publishing Easier But It Can’t Build a Recognizable Point of View
You know how solving one problem often creates another one?
Dorothy discovers she’s in Munchkinland and learns the next step is following the Yellow Brick Road to the Emerald City if she wants to return home.
AI feels a little like that...
Why Some B2B Websites Create More Work for Buyers (Is Yours One of Them?)
My first job out of graduate school was at a historic house outside Philadelphia.
The Highlands is a big brick Colonial mansion with a long dirt drive that makes it easy to picture horse-drawn carriages rumbling toward the front door....
Why Do So Many B2B Websites Feel Mentally Exhausting?
Back in my museum days, one of my jobs was hiring the interpreters for special events.
In museum jargon, an “interpreter” is someone who provides context for the visitor. At this historic site, I’d hire an 18th century cook. She’d wear his...
What's the One Thing Your Future Customer Needs to Know?
For months I’ve been trying to pivot my business from writing services to consulting. It hasn’t worked.
At least not how I’d hoped. I’ve had ~25 coffee chats, I’ve spent WAY too much time with AI and am overthinking this thing to death....
87,500 Visitors a Month… and Almost No Revenue
In 2007 it was easy to attract attention online.
You could rank on page 1 just by ticking the right SEO boxes and targeting the highest search volume keywords.
No strategy needed if your only goal was traffic.
I know because I did it. I...
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| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I craft customer stories and founder-led insights that increase the Like, Know, Trust factor so people buy. I ask "why" a lot. Then I turn what you know into something other people can use. When not working, I'm reading or at the beach. \ud83d\udcda\ud83c\udf34
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