The Conversion Engine
Jen Phillips AprilI help experts uncover their blind spots quietly costing them business.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 60 | Founded | 2 years ago | Last Issue | 3 days ago |
| Active | |||||
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liveyourcreativelife.substack.comLatest Issues
Why “Do Outreach” Is a Terrible Item for Your To-Do List
I used to believe there was some kind of magical marketing system I needed to land clients.
Turns out, I was responding to my own fear of not knowing ANYTHING about finding great clients.
And there are hundreds of job boards, courses and...
It's Ok to Grieve an Old Identity
“It’s ok to grieve an old identity.”
Someone said that to me last year at a business retreat and it landed HARD somewhere in my torso.
She was right. It WAS ok to feel adrift. I was finally ready to admit it.
In May 2025, I spent three...
The Curse of Knowledge (And Why Prospects Don't Buy)
Can I share a quick (and embarrassing) story? It was one of my first business presentations after starting my business and I was so nervous I think I could have powered the building with my energy.
I looked at that throng of around 50 bus...
Your Website Probably Needs a Better Tour Guide
So, R. and I were just in Guanajuato, Mexico and we visited a museum dedicated entirely to Don Quixote. Now I do love a quirky museum, but mostly I wanted to know WHY there was a Quixote museum in central Mexico. I mean, the book took place...
What Have You Done that Nobody Knows About? It Just Might Help You Land Clients
What have you done that you never talk about?
The story that makes people sit up a little straighter when you mention it.
Can’t think of anything?
Believe it or not, you’re not alone.
Subscribe now
A lot of the people I work with strug...
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Subscribers, engagement, traffic and sponsorship for The Conversion Engine .
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I help experts uncover the blind spots quietly costing them business. SEO powerhouse, journalism-trained, museum educator turned marketer. Trusted by 75+ organizations over 15 years to create content that helps people buy. Beach, book, and dog lover.
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