The Conversion Engine
Jen Phillips AprilI help smart people turn their scattered expertise into content that reduces confusion and drives business outcomes.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 55 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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liveyourcreativelife.substack.comLatest Issues
Stories Sell. Most People Forget Their Best Ones.
A few years ago, I was writing an email series for a woman who was super successful at selling “upcycled” furniture and had created a business teaching others how to sell their work.
In case you don’t know, “upcycled” furniture is when peo...
Your Best Marketing Could Be Rotting in Your Drafts Folder
I was talking with a marketing friend the other day who said something that made me rethink this next phase in my business.
She works with a founder who creates tons of content. A sprawling daily email that covers timely topics. Record...
AI Can Make Publishing Easier But It Can’t Build a Recognizable Point of View
You know how solving one problem often creates another one?
Dorothy discovers she’s in Munchkinland and learns the next step is following the Yellow Brick Road to the Emerald City if she wants to return home.
AI feels a little like that...
Why Some B2B Websites Create More Work for Buyers (Is Yours One of Them?)
My first job out of graduate school was at a historic house outside Philadelphia.
The Highlands is a big brick Colonial mansion with a long dirt drive that makes it easy to picture horse-drawn carriages rumbling toward the front door....
Why Do So Many B2B Websites Feel Mentally Exhausting?
Back in my museum days, one of my jobs was hiring the interpreters for special events.
In museum jargon, an “interpreter” is someone who provides context for the visitor. At this historic site, I’d hire an 18th century cook. She’d wear his...
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| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I craft customer stories and founder-led insights that increase the Like, Know, Trust factor so people buy. I ask "why" a lot. Then I turn what you know into something other people can use. When not working, I'm reading or at the beach. \ud83d\udcda\ud83c\udf34
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