Building Blocks
Robert SturgeonLessons and stories about risk.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 92 | Founded | 5 years ago | Last Issue | 2 years ago |
| Active | |||||
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robertsturgeon.substack.comLatest Issues
A story about an Aussie breakdancer and the voices in my head
"A man who procrastinates in his choosing will inevitably have his choice made for him by circumstance."— Hunter S. Thompson
A few weeks ago, I suffered a crisis in decision-making.
Although I am almost 40, I still get as hyped about thin...
Don't lose: Lessons from the Springboks and Dricus du Plessis
The best way to win is to make sure you don’t lose. That’s why Warren Buffet’s number one investment rule is: “Never lose money.”
In 2018, merely 18 months before the 2019 Rugby World Cup, Rassie Erasmus inherited a Springbok team that had...
Molotov cocktails and bottle caps: A story about one of the most disastrous marketing campaigns in history
In 1992, Pepsi ran a promotion in the Philippines called "Number Fever” to increase market share against its dominant rival, Coca-Cola. It worked like a mini lottery. The caps of Pepsi bottles were printed with three-digit numbers, and the...
Hitler's big boo boo thanks to a chubby man's ego
In the history of World War II, few events were as pivotal as the Battle of Dunkirk. Luckily, Hitler made a wrong decision that cost the Nazis the battle and probably the war.
After Germany invaded Poland in September 1939, the British Exp...
The Stranger in the Mirror: Your Future Self
Imagine meeting your future self. Would you recognize the person staring back at you?
At 25, I was a young, ambitious consultant, strutting into my first job with a head full of dreams. I was certain I had it all figured out.
At the same...
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The writers behind this newsletter.
I write about lessons on life and risk that I undercover reading about famous historical figures. I apply these lessons to my own life and try to keep things humourous and lighthearted.
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