Built for Mars
Peter Ramsey10,000+ hours of research packed into 50+ case studies.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 57 | Founded | 3 years ago | Last Issue | 3 years ago |
| Active | |||||
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builtformars.substack.comLatest Issues
Built for Mars just got better... 🔥
Hey 👋,
There's a lot to cover this month, but the obvious omission is that there's no new case study. Instead, I've just dropped a major update of features and extended content.
There are four extended articles, 3 new features an...
UX #54: A teardown of Google Ads 💸
Hey 👋,
You may think that the core products of companies like Google, Apple and Stripe are fully optimised, but they're not.
Even a 0.1% decrease in churn, from Google's Ad platform would be significant, yet the UX of creating a...
UX #53: The complexity of credit scores 🤯
Hey 👋,
Credit Karma promises to demystify and help you build your credit score.
But does their app do a good enough job of educating users?
In short; no, it doesn't—here's why (and how you can avoid their mistakes):
📖...
UX #52: The worst-rated streaming service ✌️
Hey 👋,
HBO Max; another streaming service battling for your attention.
And although they have a catalogue of content that people love—like Game of Thrones—their app is the worst-rated across both the Apple and Google app stores....
UX #51: One billion signatures later... ✏️
Hey 👋,
There's no denying it, DocuSign is impressive.
100 million paying customers, 1 billion users, and a 4.9 rating in the IOS App Store (from more than 500,000 ratings).
So what are they doing so right? What's their secre...
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The writers behind this newsletter.
Founder at Built for Mars—writing about UX, creating bad memes, and trying to father 2 children.
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