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Built On Her Terms

Crystal Sullivan, Valentina

The unfiltered (slightly unhinged \ud83d\ude09) corner of the internet for entrepreneurs who want more money without more 1:1s. Digital products, courses, memberships & recurring revenue with real strategy, messy behind-the-scenes & zero bullshit.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues27Founded5 months agoLast Issue17 days ago
Active

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Latest Issues

Courses Aren’t Dead. I Call Bullshit on the AI Panic.

AI can give your clients information for free. It cannot give them your experience, your questions, or the shit you learned by actually doing the work.

I feel like we need to address the elephant in the room.

17 days ago
3
2
Paid

You Probably Don't Need a Website. You Need This Instead

I’ve been designing branding, lead magnets, websites and funnels for more than 20 years, and I can tell you right now that almost nobody has ever come to me saying, Crystal, what I really need is a funnel.

They come to me because they want...

25 days ago
3

I Got So Busy Building the Life I Wanted, I Forgot to Actually Live It | On My Own Terms: Ep. 04

The day the last challenge wrapped, I was sitting at my computer just staring at the screen.

Not working. Not thinking. Not even really processing anything.

Just... staring.

I felt like a fucking zombie. Like a shell of a human sitting t...

a month ago
3
5

Brand AI Twin Challenge Day 3: Strategy Isn't a Document. It's Everywhere.

Three days ago we started with your foundation. Today we bring it all full circle: showing you exactly how one idea from your ideal client turns into an email, a Substack article, a Note, and an Instagram post, without starting from zero ev...

a month ago

Brand AI Twin Challenge Day 2: Your Ideal Client, Clarified

Yesterday we talked about why strategy has to come first. Today, we go deeper: turning yesterday’s homework into an actual, specific person, and breaking down the three things every brand that converts has in common, and what’s usually miss...

a month ago
1

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  • Crystal Sullivan

    More money shouldn’t mean more appointments. I help entrepreneurs create digital products, courses & memberships that fit their strengths, their lives & the business they actually want. Unfiltered behind-the-scenes of building it on your terms.

  • Valentina

    I help founders and coaches build and grow people-oriented brands, products, and communities, with a focus on client retention and client care. I listen to your people first, then I help you see the whole picture.

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