Built On Her Terms
Crystal Sullivan, ValentinaThe unfiltered (slightly unhinged \ud83d\ude09) corner of the internet for wellness entrepreneurs who are done building someone else's version of their business. We talk brand, revenue, and the messy middle… no sugar coating, no corporate BS, just real strategy.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 25 | Founded | 5 months ago | Last Issue | 11 days ago |
| Active | |||||
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empoweredaf.substack.comLatest Issues
I Got So Busy Building the Life I Wanted, I Forgot to Actually Live It | On My Own Terms: Ep. 04
The day the last challenge wrapped, I was sitting at my computer just staring at the screen.
Not working. Not thinking. Not even really processing anything.
Just... staring.
I felt like a fucking zombie. Like a shell of a human sitting t...
Brand AI Twin Challenge Day 3: Strategy Isn't a Document. It's Everywhere.
Three days ago we started with your foundation. Today we bring it all full circle: showing you exactly how one idea from your ideal client turns into an email, a Substack article, a Note, and an Instagram post, without starting from zero ev...
Brand AI Twin Challenge Day 2: Your Ideal Client, Clarified
Yesterday we talked about why strategy has to come first. Today, we go deeper: turning yesterday’s homework into an actual, specific person, and breaking down the three things every brand that converts has in common, and what’s usually miss...
Brand AI Twin Challenge Day 1: Strategy First, Everything Else Second
AI Brand Twin Boot Camp: Day 1 — Strategy First, Everything Else Second
You don’t have a traffic problem. You have a foundation problem.
In this Day 1 replay, I’m breaking down why chasing more followers, more platforms, and more content...
In a World of AI Sameness, Your Brand Is the Last Real Advantage You Have
Scroll Substack or Instagram for five minutes in your niche and you’ll see exactly what I mean. A shitload of nutritionists talking about the same gut health basics. Fitness coaches teaching the same lifts. Wellness coaches sharing the same...
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| Subscribers | Engagement | 67 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Zero tolerance for pretty-but-broke brands. I help wellness entrepreneurs build strategic personal brands & recurring revenue, so the business works even when you're not. Real strategy. No BS.
I help founders build and grow people-oriented brands, products, and communities. I listen to your people first, then I help you see the whole picture. Community manager, creative director, writer, and interviewer
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