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Built On Her Terms

Crystal Sullivan, Valentina

The unfiltered (slightly unhinged \ud83d\ude09) corner of the internet for wellness entrepreneurs who are done building someone else's version of their business. We talk brand, revenue, and the messy middle… no sugar coating, no corporate BS, just real strategy.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues20Founded4 months agoLast Issue12 days ago
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Latest Issues

Why Your Brand Isn't Attracting Clients

Tell me if any of this sounds familiar.

You are so damn exhausted from putting out endless content. You’re posting the reels. You’re writing the articles. You’re posting the Notes. You’re showing up consistently because that is what everyb...

12 days ago
1

Real Connection Doesn't Have an Algorithm

Take two, but worth it. 😅

Our first live had some massive technical issues (shoutout to Substack for testing us), so we scrapped it, hit record again, and just rolled with the chaos. Technology, man… we make it work.

In this conversation...

18 days ago
8
3

Why 'I Did the Work' Doesn't Mean It's Working

Over the years, working with different clients and being inside a lot of entrepreneurial groups, I started noticing the same thing over and over again.

Someone would come in with all the confidence in the world. Like, yeah, I know my shit,...

19 days ago

AI Can Write Your Substack. It Can't Make You Stand Out.

Get more from Crystal Sullivan in the Substack app

Available for iOS and Android

Get the app

25 days ago
4
2

I Spent a Decade Deciding If I Was Allowed to Be More Than a Designer

The scary part of all of this is that this isn’t some realization I had six months ago. This goes back years. And when I say years, I’m talking about a goddamn decade, which is kind of terrifying when you really think about it. How long can...

a month ago

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Authors

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  • Crystal Sullivan

    Zero tolerance for pretty-but-broke brands. I help wellness entrepreneurs build strategic personal brands & recurring revenue, so the business works even when you're not. Real strategy. No BS.

  • Valentina

    I help founders build and grow people-oriented brands, products, and communities. I listen to your people first, then I help you see the whole picture. Community manager, creative director, writer, and interviewer

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