Built On Her Terms
Crystal SullivanThe unfiltered (slightly unhinged \ud83d\ude09) corner of the internet for wellness entrepreneurs who are done building someone else's version of their business. We talk brand, revenue, and the messy middle… no sugar coating, no corporate BS, just real strategy.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 6 | Founded | a month ago | Last Issue | 8 days ago |
| Active | |||||
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empoweredaf.substack.comLatest Issues
How I Knew a Client's Brand Was Working Against Her Before She Said a Single Word
I want to tell you about a woman I know.
She was hustling her ass off. Like genuinely running herself into the ground trying to make her business work. More offers. More content. More marketing. More “maybe THIS is the thing that finally w...
The Real Behind-the-Scenes of Launching Built On Her Terms
I want to tell you something I don’t think gets said enough about launching anything new.
It is never as clean as it looks from the outside. Ever. People just get really good at hiding the chaos.
What you see when something launches is th...
What Progress Actually Looks Like When It's Not Pretty | On My Own Terms: Ep. 01
Let me tell you about the last few minutes before my husband and I were supposed to leave for Mother’s Day dinner.
I was standing in my closet trying on clothes. One outfit. Then another. Then another. Nothing fit. Not the things I bought...
Why Every Wellness Entrepreneur Needs Recurring Revenue (And How to Actually Build It)
Meet Katie.
Katie wakes up on the first of every single month and starts from zero.
Not the cute, “fresh start” kind of zero either. I’m talking actual zero. No guaranteed income waiting for her. No cushion. No baseline. Just a wid...
I Watched My Clients Close Their Businesses. It Changed Everything About How I Work
Let me be real with you about something I don’t talk about enough.
I have been designing for over 20 years. Logos, websites, brand identities — you name it, I have built it. And I am damn good at it. Like, genuinely, I can take some...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Built On Her Terms.
| Subscribers | Engagement | 63 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Zero tolerance for pretty-but-broke brands. I help wellness entrepreneurs build strategic brands & recurring revenue, so the business works even when you're not. Real strategy. No BS.
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