
The unfiltered (slightly unhinged \ud83d\ude09) corner of the internet for wellness entrepreneurs who are done building someone else's version of their business. We talk brand, revenue, and the messy middle… no sugar coating, no corporate BS, just real strategy.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 20 | Founded | 4 months ago | Last Issue | 12 days ago |
| Active | |||||

Tell me if any of this sounds familiar.
You are so damn exhausted from putting out endless content. You’re posting the reels. You’re writing the articles. You’re posting the Notes. You’re showing up consistently because that is what everyb...
Take two, but worth it. 😅
Our first live had some massive technical issues (shoutout to Substack for testing us), so we scrapped it, hit record again, and just rolled with the chaos. Technology, man… we make it work.
In this conversation...
Over the years, working with different clients and being inside a lot of entrepreneurial groups, I started noticing the same thing over and over again.
Someone would come in with all the confidence in the world. Like, yeah, I know my shit,...
Get more from Crystal Sullivan in the Substack app
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The scary part of all of this is that this isn’t some realization I had six months ago. This goes back years. And when I say years, I’m talking about a goddamn decade, which is kind of terrifying when you really think about it. How long can...
Subscribers, engagement, traffic and sponsorship for Built On Her Terms.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Zero tolerance for pretty-but-broke brands. I help wellness entrepreneurs build strategic personal brands & recurring revenue, so the business works even when you're not. Real strategy. No BS.
I help founders build and grow people-oriented brands, products, and communities. I listen to your people first, then I help you see the whole picture. Community manager, creative director, writer, and interviewer
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