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Built On Her Terms

Crystal Sullivan

The unfiltered (slightly unhinged \ud83d\ude09) corner of the internet for wellness entrepreneurs who are done building someone else's version of their business. We talk brand, revenue, and the messy middle… no sugar coating, no corporate BS, just real strategy.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues15Founded3 months agoLast Issue20 days ago
Active

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Latest Issues

Why the Most Successful Brands Are Built by the Most Self-Aware People

The part of brand strategy nobody wants to talk about, and the reason your brand might not feel like you yet.

You know that feeling when you read someone’s content and think “how is she literally inside my head right now?”

20 days ago
4
Paid

What I Found When I Finally Stopped Running From Myself | On My Own Terms: Ep. 03

You know that feeling when you read someone’s content and think “how is she literally inside my head right now?”

I have been writing about that feeling this month. About how the most magnetic brands are built by the most self-aware people....

a month ago
3

The One Thing AI Will Never Do For Your Brand with Crystal Sullivan

Get more from Crystal Sullivan in the Substack app

Available for iOS and Android

Get the app

a month ago
5

Why Your AI-Generated Brand Sounds Like Everyone Else's (And What's Actually Missing)

Most wellness entrepreneurs are prompting AI like it can read their mind. Here's the layer you're skipping, and why nothing will sound like you until you build it.

I watched someone in my industry sit down and prompt AI last week, and I ha...

a month ago
1
Paid

The 3 Revenue Streams Every Wellness Business Should Have (And the Order to Build Them)

Let me tell you about someone I know.

She is incredible at what she does. Like genuinely, remarkably good. Her clients love her. They get results. They refer their friends. She has built something real from nothing, and she is doing it com...

a month ago
7
3

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  • Crystal Sullivan

    Zero tolerance for pretty-but-broke brands. I help wellness entrepreneurs build strategic personal brands & recurring revenue, so the business works even when you're not. Real strategy. No BS.

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