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Buy-Havior

Katie Read is a buyer psychology expert, author of Buy-Havior, and founder of Living Persona™. Learn more at katieread.com or livingpersona.com.

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Substack
PricingOnly free issuesPublishesWeekly
Issues26Founded9 months agoLast Issue5 days ago
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Latest Issues

The Catch-22 of Everything Right Now

Ready for your head to spin?

Companies: You must use AI! Be proficient! Use it for every little thing, or else!

People: 🤷K.

Everyone on social media: This is AI slop and now we hate you forever for publishing it!
Linkedin: Don’t worry...

5 days ago

The AI-Dentity Crisis

Buy-Havior is always written by me, not Chatgpt!

“I just want to be useful,” she said, as the tears came. “I’m not even sure what I’m doing out here anymore.”

I run an intimate weekly mastermind with a small group of super-high-level w...

12 days ago

Barefoot, borrowed dress, total stranger

Buy-Havior is always written by me, not Chatgpt!

Hello to all the people not currently recovering from shoulder surgery!

Phew!

Sorry you haven’t heard from me in a couple weeks: that one took me down more than I anticipated!...

a month ago

How I Avoid AI-Frustration

Buy-Havior is always written by me, not Chatgpt!

Early in my entrepreneurship days, I sat in a business conference and heard an adage I hadn’t heard before:

If someone can do something 80% as well as you, hire them and let them do it....

2 months ago

7 Women Broke Each Other's Stuff

My first AI Incubator group just wrapped.

Six weeks.
Sprint pace.
About 42 brand new AI models built and running across all clients: some internal employees, some outward-facing.

Yeah, we built a lot of bots.

And the best part? We al...

2 months ago

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  • Buy-Havior

    Katie Read is a buyer psychology expert, author of Buy-Havior, and founder of Living Persona™. Learn more at katieread.com or livingpersona.com.

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