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Buy-Havior

Katie Read is a buyer psychology expert, author of Buy-Havior, and founder of Living Persona™. Learn more at katieread.com or livingpersona.com.

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Substack
PricingOnly free issuesPublishesWeekly
Issues17Founded6 months agoLast Issue5 days ago
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Latest Issues

Nobody wants to talk to him at a party.

I am ankle-deep in reviews this week. Maybe shin-deep. Luckily, these are all reviews of others and not reviews of me, but sheesh — people have some opinions.

(Looks around. Pretends she doesn’t have opinions. None at all.💅)

I recently f...

5 days ago

7 moves I’d make this week if my expertise-based business was struggling in the age of AI. (Whose isn’t??)

I was on the Boss Mom Podcast again today. I realize I was just on it, like, five minutes ago. Clearly Dana Malstaff has a thing for me. (Hi, Dana. 😉)

No, honestly, she reached out again because we are both deep in the zone of questioning...

12 days ago

I stole from four experts this week.

Buy-Havior is always written by me, not Chatgpt!

Ok, maybe “stole” is heavy-handed.
Maybe “chose not to pay four experts” is a more accurate description.

But here’s the uncomfortable underbelly: somebody probably chose not to pay you th...

19 days ago

AI Doesn't Stand for What you Think

Buy-Havior is always written by me, not Chatgpt!

Every single output your AI has ever given you is designed by definition to be the most average possible answer to your question.

Not creative or surprising or brilliant or innovative...jus...

a month ago

My Sales are the Worst they've Ever Been

My sales are the worst they’ve ever been.

I’m not exaggerating. It’s never been as bad as this year.

She poked listlessly around her half-eaten salad.

I nodded.

Do you know you’re the third person that’s told me that in the last two wee...

a month ago

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  • Buy-Havior

    Katie Read is a buyer psychology expert, author of Buy-Havior, and founder of Living Persona™. Learn more at katieread.com or livingpersona.com.

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