By Way Of
Rich TsengTransformation via martial arts, ancient history, and popular culture.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 148 | Founded | 6 years ago | Last Issue | 13 days ago |
| Active | |||||
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richardtseng.substack.comLatest Issues
Gap: 7 days. Tropicana: $35 million. Martha: the plot.
Every agency I’ve ever worked with had some version of the same problem.
The brand guidelines existed. They lived in a PDF on someone’s desktop, maybe a shared folder, possibly a printed booklet from three rebrands ago. And the guidelines...
The Dollar Is Dying. Gold Is the Wrong Answer.
I. The Confidence Trick
The dollar didn’t die on a specific date. It died slowly, then all at once — the way Hemingway described going bankrupt.
By Way Of is a reader-supported publication. To receive new posts and support my work, con...
It Has Never Been Easier to Become a Bodhisattva (with AI)
Everyone has that moment when they want to help. In Buddhism, this is called Bodhicitta, “the initial arising of the intention to achieve enlightenment not for ourselves, but for the benefit of all beings”.
There’s a vow built on that impu...
Why They Really Killed Jesus — And Why Girard Gets It Wrong
René Girard photo from wsj.com
Girard insists that the main takeaway from the Bible—and what makes Jesus so special—is this: Christ being crucified wasn’t a sacrifice because they got the wrong guy. According to Girard, this revelation is...
Join my new subscriber chat
Today I’m announcing a brand new addition to my Substack publication: By Way Of subscriber chat.
This is a conversation space exclusively for subscribers—kind of like a group chat or live hangout. I’ll post questions and updates that come...
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| Subscribers | Engagement | 61 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Distilling truth from our myths, histories, and pop culture to help us live more conscious, better lives.
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