By Way Of
Rich TsengTransformation via martial arts, ancient history, and popular culture.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 150 | Founded | 6 years ago | Last Issue | 12 days ago |
| Active | |||||
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richardtseng.substack.comLatest Issues
What Is "Taste," Exactly?
There’s a moment happening right now in every creative field, and I watched it unfold this week in real time.
Someone opened a post on Rick Rubin the same way I did weeks before. Same tool, same metaphor, same proof point about how AI actu...
A Creative Director Designs Their Studio
You don’t build a great studio by copying better studios.
By Way Of is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Jony Ive left Apple after 27 years to build Love...
Gap: 7 days. Tropicana: $35 million. Martha: the plot.
Every agency I’ve ever worked with had some version of the same problem.
The brand guidelines existed. They lived in a PDF on someone’s desktop, maybe a shared folder, possibly a printed booklet from three rebrands ago. And the guidelines...
The Dollar Is Dying. Gold Is the Wrong Answer.
I. The Confidence Trick
The dollar didn’t die on a specific date. It died slowly, then all at once — the way Hemingway described going bankrupt.
By Way Of is a reader-supported publication. To receive new posts and support my work, con...
It Has Never Been Easier to Become a Bodhisattva (with AI)
Everyone has that moment when they want to help. In Buddhism, this is called Bodhicitta, “the initial arising of the intention to achieve enlightenment not for ourselves, but for the benefit of all beings”.
There’s a vow built on that impu...
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Distilling truth from our myths, histories, and pop culture to help us live more conscious, better lives.
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