Cameron's Substack
Cameron Calvin TrimbleMy personal Substack
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 14 | Founded | 8 months ago | Last Issue | 14 days ago |
| Active | |||||
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digitaldirectorplaybook.substack.co...Latest Issues
The "Leaky Funnel Syndrome"- What Political Campaigns Can Learn from e-Commerce
THE LEAD
Picture the scene. A candidate posts a video. Maybe it is a sharp response to a political opponent, or a raw, unscripted moment from a town hall. Within 48 hours, the clip has five million views. The campaign’s social media team...
The biggest digital divide in politics right now
The biggest digital divide in politics right now has nothing to do with money, messaging, or candidate quality.
It is infrastructure.
One party is running thousands of accounts simultaneously — clipping every speech, every soundbite, ever...
Why Political Campaigns Are Losing to Clip Farming... And What To Do About It
The 36-million view formula that's reshaping how campaigns reach voters and what every communicator needs to understand about it.
THE LEAD
While You Were Debating Whether Creators Were "Real" Businesses, Visa Quietly Built Them a Bank
THE LEAD
There is a quiet revolution happening in the economy right now, and most business professionals have completely missed it.
Last week, Visa and TikTok launched a co-branded Creator Card in the United Kingdom — a dedicated debit ca...
The Free TV Revolution Nobody's Talking About
You’ve heard of Netflix. You’ve heard of Hulu. But there’s a third category of television that’s been quietly reshaping how Americans watch — and most campaigns, nonprofits, and civic communicators haven’t figured out how to use it yet.
It...
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Authors
The writers behind this newsletter.
Top digital political strategist & marketing executive. Former White House Director of Digital Engagement for the Biden/Harris. Teacher, Trainer and avid sneakerhead.
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