Reletter
Artwork for Cannon Stats

Cannon Stats

Scott Willis, Adam Rae Voge
Hundreds of paid subscribers

Stats and analysis for all things Arsenal from Adam Rae Voge and Scott Willis. Going deep into match analysis, player scouting, transfer business and rumors, squad-building, and general transfer coverage.

Platform
Substack
PricingFreemiumPublishesDaily
Issues1137Founded4 years agoLast Issue6 days ago
Active

Read this Newsletter

cannonstats.com
Artwork for Cannon Stats

Latest Issues

Reviewing the PL Over/Unders

Scott and Adam close the book on the Premier League season by grading every one of their preseason over/under predictions, then hand out a data-driven team of the season.

Scott and Adam close the book on the Premier League season by gradin...

6 days ago
Paid

Introducing the Cannon Stats Finishing Skill Model

Goals minus expected goals.

It’s the go-to stat when people want to talk about finishing quality. Player X scored 15 goals from 10 xG, so they must be a great finisher. Player Y scored 8 from 12 xG, so they’re clearly wasteful. Case close...

9 days ago
16

The Wrong Side of the Knife Edge

Scott and Adam break down Arsenal's penalty shootout defeat to PSG in the Champions League Final

Scott and Adam process Arsenal’s penalty shootout defeat to PSG in the Champions League Final, a loss that stings without feeling like an indi...

9 days ago
5
Paid

Rating the Premier League's big transfers

Using the ADAM formula, which signings worked best ... and worst?

There are really two seasons in top-level pro football — the season where you actually play the games, and then transfer season. And every transfer season, rival fanbases fl...

12 days ago
8
3
Paid

Letting the ADAM formula choose the Teams of the Season

The 2025-2026 season is over (save for one game…I forget who’s playing in that one) and the stats are final! That of course means it’s everyone’s favorite time of year: Time to look back and say who did the best.

With the ADAM formula in...

13 days ago
9

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Cannon Stats.

SubscribersEngagement79Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

SEO Reach

Where Cannon Stats ranks on Google, and how much search traffic it brings in.

Ranked Keywords1.2kMonthly Search TrafficTop Keywords

Chart Rankings

How this newsletter ranks in the official Substack charts.

#81
Substack
/Sports(Free)
#91
Substack
/Sports(Paid)

Authors

The writers behind this newsletter.

  • Scott Willis

    I say Soccer, I write about Arsenal, soccer stats and whatever else I find interesting. I talk on the Arsenal Vision Podcast.

  • Adam Rae Voge

    #Arsenal obsessed Minnesotan. Follow me for football data dumps. Ft in Le Grove, the Arsenal Vision Podcast, You Are My Arsenal and more!

  • Frequently Asked Questions

    How can I access the email archive for Cannon Stats?

    You can find recent issues that have been published by Cannon Stats on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Cannon Stats have?

    To see how many people subscribe to Cannon Stats, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Cannon Stats?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Cannon Stats as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Cannon Stats?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Cannon Stats using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Cannon Stats?

    Scroll up to where it says Related Newsletters to see other publications like Cannon Stats. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Cannon Stats?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.