Captain Hook
Michelle SongyMedia is changing. PR is evolving. I’m here for the next chapter. Get insights, trend breakdowns, and inside stories on how brands and media are learning to work together—not against each other.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 21 | Founded | a year ago | Last Issue | 7 months ago |
| Active | |||||
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captainhook.substack.comLatest Issues
The brands panicking about AI visibility are missing the point
Benjamin Houy shut down his GEO tracking company a few weeks ago. According to Houy, it wasn’t due to lack of demand or a product issue. He shut it down because he realized he was selling something that shouldn’t exist as a standalone produ...
AI Isn’t Changing PR. It’s Rewarding the Ones Doing It Right.
When Benjamin Houy announced he was shutting down Lorelight, his GEO (Generative Engine Optimization) platform designed to help brands appear more often in ChatGPT, Claude, and Perplexity — it stopped me mid-scroll.
His reflection summed u...
The Funnel Just Collapsed: What ChatGPT’s “Buy” Button Means for PR
What a week.
ChatGPT just turned earned media into a point of sale and PR should be paying close attention.
OpenAI’s new Instant Checkout lets shoppers buy products directly in the chat. It’s rolling out with Etsy now and soon Shopify mer...
Why Small Voices Are the Big Opportunity
My dad always told me: when everyone’s looking right, look left. That’s exactly how PR feels right now. The smartest opportunities don’t come from Vogue or Forbes, they come from niche newsletters, indie podcasts, and voices you’ve probably...
The Golden Age of PR (That No One Saw Coming)
In 2020–2021, when I was building and launching Press Hook, I spoke with over 100+ VCs. Their feedback was always eerily consistent and disheartening:
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“PR and media tech isn’t a big area of focus.”
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“We don’t really understand how...
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2X tech founder exploring burnout, reinvention, and the rituals that make ambitious lives sustainable
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