Captain Hook
Michelle SongyMedia is changing. PR is evolving. I’m here for the next chapter. Get insights, trend breakdowns, and inside stories on how brands and media are learning to work together—not against each other.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 23 | Founded | a year ago | Last Issue | 9 days ago |
| Active | |||||
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captainhook.substack.comLatest Issues
When the bones are good
Last week my dad went back to Harvard Business School, the way he does every year. They teach a case on him.
In the 1980s my dad started a commercial real estate company. The case is called Restructuring to Survive (Or, Surviving to Restru...
I used to tell clients to skip newswires
It has been five months since I last wrote here, and in that time, it’s been quite a whirlwind… but I’m back!
Earlier this year, I stepped down as CEO of Press Hook after five years of launching and running the business. I had a strategic...
The brands panicking about AI visibility are missing the point
Benjamin Houy shut down his GEO tracking company a few weeks ago. According to Houy, it wasn’t due to lack of demand or a product issue. He shut it down because he realized he was selling something that shouldn’t exist as a standalone produ...
AI Isn’t Changing PR. It’s Rewarding the Ones Doing It Right.
When Benjamin Houy announced he was shutting down Lorelight, his GEO (Generative Engine Optimization) platform designed to help brands appear more often in ChatGPT, Claude, and Perplexity — it stopped me mid-scroll.
His reflection summed u...
The Funnel Just Collapsed: What ChatGPT’s “Buy” Button Means for PR
What a week.
ChatGPT just turned earned media into a point of sale and PR should be paying close attention.
OpenAI’s new Instant Checkout lets shoppers buy products directly in the chat. It’s rolling out with Etsy now and soon Shopify mer...
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The writers behind this newsletter.
2x tech founder writing about PR, media, and what AI is doing to both, plus burnout, reinvention, and the rituals that make ambitious lives sustainable.
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