Reletter
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CAPTIVATE

Ben Wise

Welcome to CAPTIVATE! Once a month, we will bring you one tip to improve your communication skills through the power of persuasion, negotiation and storytelling. Once you sign up, we'll send our Pre-Meeting Checklist to help you level up today.

Platform
Substack
PricingOnly free issuesPublishesMonthly
Issues41Founded3 years agoLast Issue15 days ago
Active

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captivatenewsletter.substack.com
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Latest Issues

Loss Aversion

⏱️ Reading time: 4.5 minutes

📌 Key Insights:

  • People value what they already own more than what they stand to gain

  • Highlight losses, not just gains, to persuade more effectively

  • Use loss-framed language to create urgency and...

15 days ago
13
1

The Foot In The Door Technique

⏱️ Reading time: 4 minutes

📌 Key Insights:

  • Psychological leverage: Uses our need for consistency with small commitments.

  • Strategic application: Try micro-asks and social proof to build momentum.

  • Practical challenge: Start w...

a month ago
8

Captivate Exclusive: 25% off Introduction to Influence and Persuasion course

Hello Captivate Community,

You’ve been learning. Now it’s time to practice.

After months of exploring the psychology of persuasion with us, we kept hearing the same thing: “I love this stuff, but where should I start putting it into use?”...

2 months ago
6

The Comfort of the Known

⏱️ Reading time: 4 minutes

📌 Key Insights:

  • The Familiarity Effect: Repeated exposure builds subconscious trust and safety.

  • Consistency Wins: Steady presence beats loud, one-off viral marketing attempts.

  • Known Equals Trusted...

3 months ago
10
1

Your Best Ideas Might Be Getting Ignored (And It's Not What You Think)

⏱️ Reading Time: 4 minutes:

📌 Key Insights:

  • Find common ground to build trust and increase persuasion

  • Frame interactions as "us versus the problem", not adversarial

  • Show genuine interest first to encourage reciprocal posit...

4 months ago
9

Key Facts

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Subscribers, engagement, traffic and sponsorship for CAPTIVATE.

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Authors

The writers behind this newsletter.

  • Ben Wise
  • Frequently Asked Questions

    How can I access the email archive for CAPTIVATE?

    You can find recent issues that have been published by CAPTIVATE on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does CAPTIVATE have?

    To see how many people subscribe to CAPTIVATE, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in CAPTIVATE?

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    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like CAPTIVATE?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact CAPTIVATE using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to CAPTIVATE?

    Scroll up to where it says Related Newsletters to see other publications like CAPTIVATE. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact CAPTIVATE?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.