Reletter
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CAPTIVATE

Ben Wise

Welcome to CAPTIVATE! Once a month, we will bring you one tip to improve your communication skills through the power of persuasion, negotiation and storytelling. Once you sign up, we'll send our Pre-Meeting Checklist to help you level up today.

Platform
Substack
PricingFreemiumPublishesMonthly
Issues50Founded4 years agoLast Issue6 days ago
Active

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captivatenewsletter.substack.com
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Latest Issues

The Curiosity Gap

⏱️ Reading time: 5 minutes

📌 Key Insights:

  • Your brain craves closure

  • Persuasion lives in the middle: between total apathy and smug certainty

  • Ditch vanity slides: open with an unresolved question


Hello Captivate C...

6 days ago
4
2

Persuasion in Practice: Selling bold ideas to terrified leaders

You strut into a boardroom with a brilliant, revolutionary idea.

You strut into a boardroom with a brilliant, revolutionary idea. A true game-changer. It’s your “Got Milk” or “Germ Theory”. You pitch your heart out and then wait for applau...

13 days ago
4
Paid

Bias Busters: Confirmation Bias

Picture this: After a night of scrolling Trad Wife TikToks, your VP of Marketing is convinced that it’s the platform of the future.

Picture this: After a night of scrolling Trad Wife TikToks, your VP of Marketing is convinced that it’s the...

20 days ago
6
2
Paid

Brand Breakdown: Apple

Think Different: How Two Words Rebuilt a Brand from Near-Bankruptcy

Feet stomping in unison. Charismatic figures spotlighted on stage. Ideas that feel ripped from the future. No, we’re not describing an alt comedy show your hipster friend...

a month ago
5
Paid

Announcing Captivate Premium

Dear Captivate Community,

When we started Captivate a few years ago, we had a simple vision. Help business people become more effective using psychology.

Our promise then and today is that all of our content would be grounded in rigorous...

a month ago
12

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Authors

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  • Ben Wise
  • Frequently Asked Questions

    How can I access the email archive for CAPTIVATE?

    You can find recent issues that have been published by CAPTIVATE on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does CAPTIVATE have?

    To see how many people subscribe to CAPTIVATE, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in CAPTIVATE?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch CAPTIVATE as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like CAPTIVATE?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact CAPTIVATE using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to CAPTIVATE?

    Scroll up to where it says Related Newsletters to see other publications like CAPTIVATE. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact CAPTIVATE?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.