Reletter
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CAPTIVATE

Ben Wise

Welcome to CAPTIVATE! Once a month, we will bring you one tip to improve your communication skills through the power of persuasion, negotiation and storytelling. Once you sign up, we'll send our Pre-Meeting Checklist to help you level up today.

Platform
Substack
PricingFreemiumPublishesMonthly
Issues53Founded4 years agoLast Issue5 days ago
Active

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Latest Issues

Persuasion in Practice: It’s not your price. It’s your anchor.

After weeks spent crafting the perfect proposal, complete with clammy palms and sleepless nights, you finally gain enough confidence to do the unthinkable: hit send.

After weeks spent crafting the perfect proposal, complete with clammy pal...

5 days ago
2
Paid

Bias Busters: The Sunk Cost Fallacy

Your marketing director spent six months and $67,000 building a customer portal nobody uses and even fewer people like.

Your marketing director spent six months and $67,000 building a customer portal nobody uses and even fewer people like....

12 days ago
4
Paid

Brand Breakdown: Nike

September 2018.

September 2018. Colin Kaepernick’s face fills the screen, scarred and determined, with nine words that would ignite a firestorm: “Believe in something. Even if it means sacrificing everything.”

19 days ago
4
Paid

The Curiosity Gap

⏱️ Reading time: 5 minutes

📌 Key Insights:

  • Your brain craves closure

  • Persuasion lives in the middle: between total apathy and smug certainty

  • Ditch vanity slides: open with an unresolved question


Hello Captivate C...

a month ago
4
4

Persuasion in Practice: Selling bold ideas to terrified leaders

You strut into a boardroom with a brilliant, revolutionary idea.

You strut into a boardroom with a brilliant, revolutionary idea. A true game-changer. It’s your “Got Milk” or “Germ Theory”. You pitch your heart out and then wait for applau...

a month ago
5
Paid

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  • Ben Wise
  • Frequently Asked Questions

    How can I access the email archive for CAPTIVATE?

    You can find recent issues that have been published by CAPTIVATE on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

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    How can I advertise in CAPTIVATE?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch CAPTIVATE as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like CAPTIVATE?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact CAPTIVATE using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to CAPTIVATE?

    Scroll up to where it says Related Newsletters to see other publications like CAPTIVATE. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact CAPTIVATE?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.