CAPTIVATE
Ben WiseWelcome to CAPTIVATE! Once a month, we will bring you one tip to improve your communication skills through the power of persuasion, negotiation and storytelling. Once you sign up, we'll send our Pre-Meeting Checklist to help you level up today.
| Platform |  | Pricing | Freemium | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 47 | Founded | 4 years ago | Last Issue | 6 days ago |
| Active | |||||
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captivatenewsletter.substack.comLatest Issues
Brand Breakdown: Apple
Think Different: How Two Words Rebuilt a Brand from Near-Bankruptcy
Feet stomping in unison. Charismatic figures spotlighted on stage. Ideas that feel ripped from the future. No, we’re not describing an alt comedy show your hipster friend...
Announcing Captivate Premium
Dear Captivate Community,
When we started Captivate a few years ago, we had a simple vision. Help business people become more effective using psychology.
Our promise then and today is that all of our content would be grounded in rigorous...
Urgency
⏱️ Reading time: 4.5 minutes
📌 Key Insights:
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Why urgency works: Deadlines flip the brain from chasing gain to avoiding loss
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Three ways to use it: Anchor to their calendar, price the cost of waiting and shorten internal horizons...
The Decoy Effect
⏱️ Reading time: 4.5 minutes
📌 Key Insights:
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A useless ‘Decoy’ option can make premium choices feel like obvious wins
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The decoy’s power lies in asymmetric value, not price
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Your worst option is often your best sales or marke...
Priming
⏱️ Reading time: 4.5 minutes
📌 Key Insights:
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Your environment shapes decisions before conscious thinking begins
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Brand signals speak louder than your pitch ever can
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The frame you set determines the outcome you get
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Audience Metrics
Subscribers, engagement, traffic and sponsorship for CAPTIVATE.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Frequently Asked Questions
How can I access the email archive for CAPTIVATE?
You can find recent issues that have been published by CAPTIVATE on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does CAPTIVATE have?
To see how many people subscribe to CAPTIVATE, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in CAPTIVATE?
Newsletter advertising can be extremely effective when it's done right. Before you pitch CAPTIVATE as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like CAPTIVATE?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact CAPTIVATE using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to CAPTIVATE?
Scroll up to where it says Related Newsletters to see other publications like CAPTIVATE. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact CAPTIVATE?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.