Carlos 'Veio' Lima
Carlos 'Veio' LimaA maioria fala de cerveja. Eu já bebi todas que eles só ouviram falar e conto o que realmente vale seu gole.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 35 | Subscribers | Read | carlosveiolima.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
O brasileiro “está pronto” pro high-end ou a gente é que ainda não aprendeu a vender fricção?
Eu passei os últimos meses ouvindo a mesma frase, dita com a segurança de quem nunca precisou pagar aluguel de bar: “o brasileiro não está preparado pra cerveja artesanal high-end, por isso que o mercado não cresce”. Ela vem geralmente acom...
China, 2026: onde o high-end virou rotina
Enquanto aguardo a última ‘perna’ pra casa, em Madrid, resolvi colocar logo tudo o que vivi nos últimos dias (como prometido) pra aproveitar que tá tudo ainda ‘vivo’ na memória… mesmo pq daqui a pouco é tudo carnaval e ninguém vai ler mais ...
Heineken a R$10, Indica a R$12: a aritmética que pode democratizar a boa cerveja
Cena real: domingo, 11h, São Paulo. Ensaio aberto de bloco de carnaval (leia o texto anterior e lembre-se: “saia do celular, vá pro bar”); som estourando, gente feliz, céu nublado com promessa de chuva e glitter. Na porta, ambulantes: Heine...
Nunca mais diga que a Gen Z bebe menos pq é mais saudável
Esse post tb podia se chamar ‘guia para não passar vergonha falando merda’.
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Authors
The writers behind this newsletter.
Sou o Carlos Véio, beer sommelier, mestre em estilos, explorador de rótulos raros, criador de experiências e ex-dono de bar em SP. Já bebi mais de 25k cervejas e agora compartilho tudo que aprendi — uma cerveja por vez.
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