Beer Crunchers
Doug VelikyThe Intersection of Brewing, Finance, and Marketing
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 51 | Subscribers | Read | beercrunchers.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Social Media Standouts: Untappd Awards, IPizzaA, and Year-Round Seasonals
Every brewery, big and small, is scouring for strategies to administer a much needed shot in the arm. That could through new ways of instilling a sense of pride from their loyal consumer base. Often, it’s a search for something incremental,...
Defining Premium Lager
Creating a new beer brand that actually has the potential to rise up and lead a brewery’s portfolio can feel like an impossible task these days. There’s an overwhelming amount of competition and noise in the market, on top of all the brands...
Wrestling With IPA
India Pale Ales fueled the rise of the craft beer industry as we know it today, not terribly different from how “the Attitude Era” led by The Rock and Stone Cold Steve Austin built today’s version of professional wrestling. But just like wh...
Beer Data Wars - Episode 1
A long time ago, during a time in the craft beer industry that seems far far away, breweries couldn’t keep up with demand. The Sith macro brands were being challenged by rebel start-ups assembling a selling story that included smaller batch...
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