Beer Crunchers
Doug VelikyDepth and Discussion on Beer and Beyond \ud83c\udf7a
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 180 | Subscribers | Read | beercrunchers.substack.com |
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| #168 |
Latest Issues
Recent posts by this newsletter. Browse the email archive.
Dad Strength Featured on Shark Tank Season Premiere. Did They Get a Deal?!
As Nostradouglas forecasted, small has been a big theme in beverage alcohol in 2025. From package size to ABV, the movement toward moderation and efforts to unlock new occasions has been accompanied by new formats and brand launches that ce...
The Price is Wrong: Why $19.99 Put a Ceiling On Craft Beer
When I started at Revolution Brewing in 2016, the everyday price for year-round 6-packs, including Anti-Hero and Fist City, was $9.99.
Coping Mechanism: Using Humor After Failure To Build Trust
Humor in beer and beverage marketing is a high-wire act.
THC Fake Brewskis Go Full Geocities
One of the most recent entrants into the THC beverage world comes from Aslin Beer Co., a still growing craft brewery in Alexandria, VA known for modern styles including hazy IPAs and fruited sours.
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Authors
The writers behind this newsletter.
Partner at BrightBev, a platform for emerging beverage brands that helps founders with route to market and distribution. 16 years in the beer industry as CMO/CFO of Chicago's Revolution Brewing and Head of Audit at Reyes Holdings.
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