Carrie Keefe : Sweet As April
What began as a simple bonnet business with my best friend Marc has blossomed into a dream—blending art, motherhood, and creativity. In 2025, I’m growing into surface design, launching patterns, and building a cozy studio. My motto: just don’t stop.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 25 | Founded | a year ago | Last Issue | 3 days ago |
| Active | |||||
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sweetasapril.substack.comLatest Issues
Fairy Bloom Storybook: A Collection Ten Years in the Making
If you follow me on social media, you’ve already caught glimpses of these bonnets over the past few weeks, and the full collection is up for preview on the website right now. But I wanted to sit down and actually talk to you about what this...
The Ebb and Flow of a Creative Life
If you have followed Sweet as April for any length of time you already know that this business has never been just about bonnets. It has always been about creativity in its fullest form - the textiles, the storytelling, the documenting, and...
Thrifts, Threads, Field Days, & Finding My Way Back to Me
If you’ve watched the vlog, you already know the highlights. But if you know me at all, you know I overexplain - and honestly, I’ve made peace with that. High anxiety will do that to a person. This blog post exists because some things don’t...
The Storybook Collection Is Here - And It's Unlike Anything I've Ever Made
The Storybook Collection: Why This One Is Different
I’ve been making bonnets for ten years. Ten years of fabric, thread, trim, and love poured into something I believed in even when the path wasn’t clear. And in all of that time, I have ne...
Small Batch, Big Heart
Tonight is a drop night, and if you’ve been around here for a while, you might notice something a little different: this one is smaller than usual. On purpose.
I’ve been thinking a lot lately about how I want this little shop to feel - for...
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| Subscribers | Engagement | 58 | Monthly Web Visits | ||
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