Carrie Liken
Carrie explores the intersection of technology and consumer behavior.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 69 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
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carrieliken.substack.comLatest Issues
You needed to prepare for agents…yesterday
This week, Google hosted their annual I/O developer conference, which focuses on their latest product developments and drops. It never disappoints and this year was no different.
The biggest theme? Agents.
In a presentation lasting roughl...
Gemini Intelligence: Your Consumer Behavior Personal Trainer
Yes. I’m your “green bubble” friend.
For anyone who knows me, it’s no secret that I don’t own an iPhone. I’m all in on Google Pixel devices, and it would take a monumental shift for me to switch back. (My last iPhone was the 3s, so it’s be...
The Agentic Shift is Upon Us
In the tech world, “dogfooding” is the ultimate litmus test. It’s common to test a product with internal employee users before that product ever touches the public. I did this for years at Google and I’m doing it now at Snowflake (with some...
Personalization vs. Homogenization: Fight to Stand Out
Over the last few weeks, I’ve noticed a strange trend: the classic AI-summarized document, complete with bullet points, sub-points and that ubiquitous colored vertical line marking each block of text.
When the Claude Cowork buzz first hit,...
When AI Mode Eats the Website
These AI announcements are starting to feel relentless! Every week there is something new. It’s one of the reasons I like to write this Substack, because it forces me to think about what is happening in technology and gives me an opportunit...
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Carrie explores the intersection of technology and consumer behavior.
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