Case by Case
BSHA 100% subjective and data-free perspective on how to create and run an interesting brand in a way that doesn't make you hate your life and go insane. For founders, directors, and anyone who cares about brands.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 2 | Subscribers | Read | casebycasebasis.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Don't be a Gelatinous Cube
I think its fair to say that 95% of meetings I’ve ever been to at any brand have basically been various ways of asking “how can we make number go up?”
Your brand needs therapy
First newsletter. Nice. Been meaning to do this for a while. What is this project? It’s a product of watching similar patterns play out with founders and leaders many times over and finding some success with hot-wiring the whole scheme into...
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Authors
The writers behind this newsletter.
Freelance photographer and creative director. Assembling an alternate future at Earth\Studies. Writing here about clothes, culture, and work.
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