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Link in Bio

Rachel Karten

A newsletter about working in social media.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues327SubscribersRead milkkarten.net

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#19
#7

Latest Issues

Recent posts by this newsletter. Browse the email archive.

Social media ins and outs for 2026

My highly opinionated, totally subjective list is here.

a month ago
34
4
Paid

"The future of social looks like intimacy at scale"

Good morning! Before we get into today’s newsletter, I have a request. Link in Bio is building a resource with the top-performing posts from brands in 2025. This is not a ranking! I’m gathering, analyzing, and sharing data on what “worked” ...

a month ago
67
3

Selling on social

I asked brands what worked for Black Friday and Cyber Monday.

2 months ago
34
3
Paid

What makes a good social video?

A quick note before we get into today’s newsletter! On Wednesday December 10th, the Threads team and I are hosting a private video call exclusively for Link in Bio subscribers. We’ll be digging into how the Threads algorithm works, ways tha...

2 months ago
121
12

Authors

The writers behind this newsletter.

  • Rachel Karten

    Writer of Link in Bio, a newsletter about working in social media.

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