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Link in Bio

Rachel Karten

Link in Bio is a newsletter about working in social media, creating clever content, and making sure your boss never asks you to “go viral”.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues214SubscribersRead milkkarten.net

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Should Your Brand Post This Week?

Plus my favorite memes about working in social, The Brian Jordan Alvarez School of Marketing, and more.

10 days ago
28
0
Paid

How to Evolve a Legacy Brand’s Social Strategy

There’s not usually a lot of drama in the Link in Bio Discord.

14 days ago
40
2

Do Not Use a Broadcast Channel Like This

Plus why you should add audio to your next carousel post, how long to tease a product for, and more.

16 days ago
37
2
Paid

What Seth Godin Really Thinks About Social Media

My first job out of college was in human resources. I had graduated with a degree in “Organizational Studies”, wrote my thesis on the organizational culture of restaurants, and really only knew that I wanted to work in food. So when I heard...

21 days ago
96
9

Authors

The writers behind this newsletter.

  • Rachel Karten

    I’m Rachel Karten and I’m a social media consultant helping brands build social strategies that delight.

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