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Link in Bio

Rachel Karten

A newsletter about working in social media.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues345SubscribersRead milkkarten.net

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

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Merit's CMO started in social media

When I started this newsletter five years ago, I joked that I would never interview a CMO. It came from a place of frustration—traditional media would often feature quotes from executives about campaigns that I knew were built by social tea...

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Six data points guiding my 2026 social strategy

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How to create posts that move people

I sometimes wonder if we’ve over-indexed on what it looks like to be “social first”. Five years ago, it felt like a mandate: iPhone only, trends break through, attention at all costs. What have we lost?

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Authors

The writers behind this newsletter.

  • Rachel Karten

    Writer of Link in Bio, a newsletter about working in social media.

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