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Link in Bio

Rachel Karten

Link in Bio is a newsletter about working in social media, creating clever content, and making sure your boss never asks you to “go viral”.

PricingFreemiumPublishesTwice weekly

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Brand Social Trend Report: Q1 2024

Self deprecation, April Fools' Month, a looming election, and more.

16 days ago

What Is Your Brand’s Sun, Moon, and Rising Sign?

When I hinted that I had an interview with Peyton Dix coming out soon, this is what the Link in Bio Discord looked like:

21 days ago

This Sponsored Post Is Bad

Plus the TikTok ad that keeps tricking me, a small (but big) Reels update, and more.

23 days ago

Start Your Videos Like This

Plus SET Active's TikTok problem, the NBA team with cinematic videos, and more.

a month ago


The writers behind this newsletter.

  • Rachel Karten

    I’m Rachel Karten and I’m a social media consultant helping brands build value-driven social strategies that delight.

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