
A newsletter about working in social media.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 391 | Founded | 6 years ago | Last Issue | 5 days ago |
| Active | |||||

I talked to the viral star about sponsored posts, marketing advice, and more.
Good morning! If you were online this weekend, it’s fair to assume you came across Chanty Beluga. Maybe it was through a quote tweet. A create mode meme. Or the...
Good morning! It’s been fun to hear from all of the brands that are thinking about creating social shows after reading Tuesday’s newsletter send. What I think is tricky to explain is the idea that a “show” isn’t a trend. It’s a fundamental...
A tactical guide to serialized content.
You can learn a lot about the state of social media by looking at job descriptions. Lately, I’ve noticed a new word popping up in marketing roles: showrunner.
Good morning!
Back in November, one of my favorite creators launched a marketing agency. You probably know Anthony Po, or @anthpo, from projects like Kid With Crocs, Timothée Chalamet Lookalike Competition, John Chungus, and Bunch of Frien...
A non-gimmicky guide to Instagram's content testing tool.
A few weeks ago, I noticed a Reel from a brand had over 40M views just a few hours after being posted. How is that possible? When I asked the marketer behind it, they shared it had...
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The writers behind this newsletter.
Writer of Link in Bio, a newsletter about working in social media.
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