Reletter
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Link in Bio

Rachel Karten
Thousands of paid subscribers

A newsletter about working in social media.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues391Founded6 years agoLast Issue5 days ago
Active

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Latest Issues

Chanty Beluga wants a brand deal with Drano

I talked to the viral star about sponsored posts, marketing advice, and more.

Good morning! If you were online this weekend, it’s fair to assume you came across Chanty Beluga. Maybe it was through a quote tweet. A create mode meme. Or the...

5 days ago
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SportsCenter for the creator economy

Good morning! It’s been fun to hear from all of the brands that are thinking about creating social shows after reading Tuesday’s newsletter send. What I think is tricky to explain is the idea that a “show” isn’t a trend. It’s a fundamental...

11 days ago
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How much does a social show cost?

A tactical guide to serialized content.

You can learn a lot about the state of social media by looking at job descriptions. Lately, I’ve noticed a new word popping up in marketing roles: showrunner.

12 days ago
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Views are a byproduct of participation

Good morning!

Back in November, one of my favorite creators launched a marketing agency. You probably know Anthony Po, or @anthpo, from projects like Kid With Crocs, Timothée Chalamet Lookalike Competition, John Chungus, and Bunch of Frien...

17 days ago
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Do you have a Trial Reels strategy?

A non-gimmicky guide to Instagram's content testing tool.

A few weeks ago, I noticed a Reel from a brand had over 40M views just a few hours after being posted. How is that possible? When I asked the marketer behind it, they shared it had...

19 days ago
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  • Rachel Karten

    Writer of Link in Bio, a newsletter about working in social media.

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