A newsletter about working in social media.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 370 | Founded | 5 years ago | Last Issue | 5 days ago |
| Active | |||||
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milkkarten.netLatest Issues
Mystery is the best marketing
Tomorrow the movie Backrooms will play in theaters across the country. It’s directed by 20-year-old Kane Parsons and is aiming for a $45M opening weekend. If I was being reductive, I would say that it’s a movie about a photo that was shared...
"We’re posting less but getting more reach"
Checking back in with Little Joy coffee shop, three post formats to try this week, the legality of clipping, and more.
Good morning! The Cannes Lions schedule is live, which means I can finally share that I’ll be talking about B2B rules to...
Your campaign needs more on-ramps
Every fall I look forward to a very specific deck. It’s called Social Signals and is published by strategist Matthew Stasoff. It’s usually something like 400 slides long and feels like one of the few true reflections of the state of social....
Brands with great social, according to you
The 2026 responses are in. Find out which brand unseated Duolingo with the most mentions...
Hello! I hope everyone had a restful weekend! I spent mine deep in a spreadsheet.
Upend audience expectations
I talk a lot about the role tension plays in a good social media strategy. How the best brands understand the perception audiences have about them and their industry, and use social media to upend that.
The result of that tension—a brand g...
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Writer of Link in Bio, a newsletter about working in social media.
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