A newsletter about working in social media.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 403 | Founded | 6 years ago | Last Issue | 3 days ago |
| Active | |||||
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linkinbio.newsLatest Issues
Delta’s kindness KPI
Social media is made up of stories. Lots of brands comment on those stories. Delta expands them.
Back in April, The X for Boys, an Albany-based organization teaching young boys life skills, shared a viral video about how to navigate airpor...
I saw the future of social media this week
It didn’t look good.
Good morning. On Saturday I ate pancakes and went straight to the 10 a.m. west coast premiere of Alex Gibney’s new documentary Musk. Its runtime is 3 hours and 55 minutes. While there aren’t too many new revelations in...
What to do when your social strategy stalls
In the almost six years that I’ve been writing this newsletter, I’ve seen a lot of changes on social media. The biggest one, which I talk about in length in my essay Post-social media, is platforms moving from follower-based feeds to intere...
How to pilot a social series
Why NowThis posts eight episodes to see if a show is working. Plus the restaurant with 25M views, five post formats to try, and more.
Good morning! I’ve been consulting with the Google Brand Studio team and last week we co-hosted a very fu...
IKEA has a team just for reactive posts
A little over a year ago, I asked an important question in this newsletter: Are you a Fast Brand or Slow Brand on social media? The team structure of a brand that wants to be the first to post a meme about Taylor Swift’s engagement looks ve...
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Writer of Link in Bio, a newsletter about working in social media.
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