Cause + Effect
Rachael UriarteA newsletter that helps nonprofit leaders make changing the world look as cool as it sounds.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 18 | Subscribers | Read | causepluseffect.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Social Media Isn’t a Billboard
Too many nonprofits treat their feeds like a one-way megaphone: broadcasting announcements, posting flyers, or repurposing press releases. Social media isn’t a billboard, it’s a conversation. People don’t return to organizations that only t...
What a Lens Company Can Teach Nonprofits About Making the Invisible Visible
We notice what stands out… bright colors, sudden movements, visible change. It’s how the human brain is wired: our attention evolved to scan for what’s obvious and urgent, not what’s hidden or gradual. That’s why so many social and environm...
Donors Don’t Love Pie Charts
Donors don’t fall in love with pie charts. They fall in love with people. Yet too often, nonprofits lead with metrics, budgets, percentages, impact dashboards—as if numbers alone could move someone to give. Numbers are important, but they d...
What Tinned Fish Can Teach Nonprofits About Visual Identity
Walk down the canned food aisle, and it’s a sea of sameness: gray labels, muted fonts, products that look like they were designed for storage bunkers, not kitchens.
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Authors
The writers behind this newsletter.
I'm a global comms strategist with 13+ years helping nonprofits sound as cool as their missions. I turn purpose into brand architecture, bold storytelling, and campaigns that resonate. Cause + Effect is where I share how it all gets built.
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