The Switch
CBA ItalyThe Switch is a newsletter about change. A collection of stories, thoughts, and reflections on how branding can inspire and drive growth. An open and stimulating dialogue that brings to light the perspectives and souls of the people at CBA.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 22 | Founded | 2 years ago | Last Issue | a month ago |
| Active | |||||
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theswitch.cba-design.itLatest Issues
Let's get physical: quando un brand si fa spazio
C'è sempre un secondo — appena entri in uno spazio nuovo, che sia un negozio, un bar, un ristorante, uno stand — in cui il corpo decide già tutto. Non chiede informazioni, non legge i concept, non ha visto la presentazione. Si guarda intorn...
Let's get physical: when brands become spaces
There's always a moment — the second you walk into a new space, whether it's a shop, a bar, a restaurant, or a stand — when the body has already made up its mind. It doesn't ask for information, it hasn't read the concept, it didn't sit thr...
Don’t just follow your gut
You feel it before you can explain it. It’s an inner knowing that guides your decisions, brings clarity, and feels true, even when it makes no sense at all. Hard to explain. Even harder to defend.
But is it truly your own?
At a talk we at...
Un biglietto d'auguri
Vi ricordate Theodore Twombly?
È il protagonista di Her, il film di Spike Jonze. In una Los Angeles futuristica, Theodore siede in un ufficio color pastello e detta lettere toccanti per conto di sconosciuti: un vero e proprio ghostwriter d...
The Switch F.C.
Il calcio è l’argomento da pausa caffè per eccellenza e, in questo, i nostri uffici non fanno eccezione. Ma per deformazione professionale in CBA, quando parliamo di pallone, lasciamo da parte rigori, derby e classifiche per applicare il fi...
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