Accounting Leads Now
James DonovanHow firms get found, chosen, and paid online
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 54 | Last Issue | 6 days ago | Active |
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Being Busy Is Not the Same as Being Profitable. Most Firm Owners Confuse the Two.
You worked sixty hours last week. You are exhausted. You feel like you are killing it.
Now check your actual profit margin.
For a lot of firm owners, that number tells a completely different story than the exhaustion does.
Busy Feels Lik...
You Might Be the Best Kept Secret in Your Market. That Is Not a Compliment.
People say this to firm owners like it is a good thing.
"You're the best kept secret in town."
It is not a compliment. It is a diagnosis. It means the people who need you cannot find you, and the only reason you have any clients at all is...
Your Website Is a Digital Business Card. It Should Be a Salesperson.
Go look at your website right now. Actually open it.
Does it tell a stranger exactly who you help, what problem you solve, and what to do next? Or does it say "serving clients with integrity since [year]" next to a stock photo of a handsha...
Tax Season Is Not the Reason Your Revenue Swings. Your Pipeline Is.
Every firm owner blames the calendar.
"Things are crazy right now, it's tax season." "Things are slow right now, it's the off season."
The calendar did not do this to you. Your pipeline did.
The Feast and Famine Cycle
You know the patte...
Your Growth Strategy Is One Retirement Party Away From a Crisis
Ask yourself where your last five clients came from.
If the honest answer is "referrals," you do not have a growth strategy. You have a lucky streak.
Referrals Are Not a System
A system is something you control. You can turn it on, adjus...
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