
Weekly AI content strategy that actually works.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 103 | Founded | 2 years ago | Last Issue | 10 days ago |
| Active | |||||

Last week, I wrote “Claude Code (for normal people)”.
You met Claude Code. This week, we build on top of it.
Agents are easier than they look.
Below are the 6 steps that took me from prompts to a working agent team.
If you are new here,...
6 weeks ago, I co-wrote a newsletter about Claude Code.
I called it “Beginner to Advanced”.
I was the beginner…
Six weeks later, I am still not the advanced one. But Claude Code now runs about 80% of my content business.
I f*cking love...
My honest tier list of every single one (and what to skip)
I’ve been using Claude daily since basically the start of 2026. I’ve built my entire business on top of it.
Clone all of them in 60 seconds
I've built over 350,000 followers across LinkedIn, Instagram, Substack, X, and a few other channels, and my content has pulled more than 100 million views.
Full system: Obsidian + Claude Code + iMessage.
Two newsletters from me this weekend. If you missed yesterday’s, I covered Claude Design, which dropped on Friday. That one’s worth exploring.
Subscribers, engagement, traffic and sponsorship for MarTech AI.
| Subscribers | Engagement | 81 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Where MarTech AI ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 369 | Monthly Search Traffic | Top Keywords |
|---|
How this newsletter ranks in the official Substack charts.
| #26 | |
| #42 |
The writers behind this newsletter.
I help you (actually) use AI for content.
Embedded AI Partner \ud83d\udccc | Get Unstuck from manual work with AI | Build a 2nd-brain OS with Claude that knows your business inside out, bring clients in & grows daily
Professor & poet in Edinburgh. Creator of the Slow AI Curriculum for Critical AI Literacy. Author of GenAI in Higher Education (Bloomsbury, 2026).
30 days of claude code --> follow along
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