Chris Niesen
Chris NiesenIn-store storytelling that brings retail to life by exploring how store format design, space planning, visual merchandising, and customer experience shape the future of shopping.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 67 | Subscribers | Read | chrisniesen.substack.com |
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Latest Issues
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A Briefcase Full of Stories at Faribault Mill
## Setting the Stage
Macy’s Is Finding Its New Rhythm
Macy’s “A Bold New Chapter” was announced last year with three priorities. Strengthen the Macy’s nameplate. Modernize the shopping environment. Focus investments on the go-forward fleet. On yesterday’s visit to Macy’s Ridgedale Center, I sa...
The Cozy Takeover: Why Retailers Are Doubling Down on Comfort
## Setting the Stage
When Gifts Shine Bright at L’Occitane
Walking through L’Occitane at Galleria Edina, it was clear how intentionally the brand approaches holiday gifting. The warm golden palette, glowing visuals, and curated displays immediately set the tone. Nothing feels rushed or overbuilt. T...
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