GOOD THINKING
Chris Danton, IN GOOD CO, k i r s t e n l u d w i gThis letter is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 209 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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Is AI making brands more human?
Hi all,
We’re back with another edition of GOOD SIGNS — a monthly round-up of 4 letters, looking at what’s bubbling up.
These aren’t trends (yet!). These are signals, patterns, counter-trends. Stuff that’s emerging, continuing, sticking o...
L.L.Bean has fully logged off. And many others have too.
Plus: Neko Health will raise your heart rate, and Gen-Z is going bespoke.
Morning,
The magic of cringe
Hi all,
This week, Kirsten brings the talk she’s been giving to businesses, schools, and anyone who will listen to the pod: embracing cringe. This isn’t a keynote in a pod, it’s a discussion about something we have both lived through. Cont...
Ganni has gone wrong
Plus: Patagonia made a 7-min film about pregnancy, and The Ordinary's selling $175 bananas
Morning,
Milan Design Week unpacked
Hi all,
This week, we unpack the marathon essay that was this week’s Sunday letter about Salone (Milan Design Week).
We hit 15+ experiences across four days: Marimekko, Dior, Gucci, Veuve Clicquot, Hermès, IKEA, H&M x Kelly Wearstler, US...
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Authors
The writers behind this newsletter.
Author of GOOD THINKING https://ingoodco.substack.com/
Brand Builder, Cultural Curator + Podcast Host of GOOD THINKING and Lit From Within
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