GOOD THINKING
Chris Danton, IN GOOD CO, k i r s t e n l u d w i gThis letter is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 221 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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ingoodco.substack.comLatest Issues
"The right thing is the right thing" is a strategy
Hi all,
Everyone who reads here regularly knows I reference Fitt Insider’s content constantly. I met co-founder Anthony Vennare a year ago and told Kirsten on the spot: “You are going to love this him.”
We get into the business model behi...
Levi’s doesn’t need a logo. Trophy-worthy.
Plus: Sports is unifying us, and we’re craving discomfort.
Morning,
Hot dips and serendipity: A Cannes guide
Hi all,
Wow, quite a number of new people here! Welcome, all.
Last year, we booked a flight to Cannes 3 weeks before, and showed up knowing nothing. This year, we’re hosting a CMO Dinner, a very informal happy hour, and have a bit more ex...
Oatly makes "corporate" look good
Plus: J.Crew is all-in on nostalgia, and brands are commissioning AI-training shoots.
Morning,
Experiential is going long-format
Hi all,
Cannes is almost here! Kirsten’s going to be speaking at Brands & Culture. See you there? Register here. Wednesday 12:30pm.
We’re also going to gather for a little GOOD THINKING happy hour. RSVP here!
Finally, we’re back with ano...
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Authors
The writers behind this newsletter.
Author of GOOD THINKING https://ingoodco.substack.com/
Brand Builder, Cultural Curator + Podcast Host of GOOD THINKING and Lit From Within
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