GOOD THINKING
Chris Danton, IN GOOD CO, k i r s t e n l u d w i gThis letter is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 215 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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Substack wants you to have fun and make money
Hi all,
Last week was a whirlwind. I went to my college reunion at RISD reunion and Substack’s first media summit. No surprise, but I had notes.
Somehow, this reunion turned into a conversation about understanding your differentiation. An...
“Unbookable travel” is now a category
Plus: Design Within Reach made an Airbnb, and Claire’s wants to take on Sephora
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Being a generalist is finally cool again
Hi all,
This week, we get into why staying in your lane is one of the most dangerous things you can do right now, whether you’re a person, a brand, or building something. Niching down was always suspect advice and is now actively something...
Free People champions girls. Literally.
Plus: Mayah is making maternity skincare hot, and Substack is the new travel agent.
Morning,
Culture is a mirror
Hi all,
This week on the pod, I take Kirsten through everything I saw and heard hosting the Involve stage at Brands & Culture London.
It was a super fun 2 days!
Rather than recapping the talks, this is all about my takeaways. Unsurpris...
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Authors
The writers behind this newsletter.
Author of GOOD THINKING https://ingoodco.substack.com/
Brand Builder, Cultural Curator + Podcast Host of GOOD THINKING and Lit From Within
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