This letter is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 238 | Founded | 4 years ago | Last Issue | 7 days ago |
| Active | |||||
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ingoodco.substack.comLatest Issues
Brand love or trust? Bobbie says trust.
Hi all,
We are so excited for this one! We first met Kim Chappell and Michelle Blaser at SXSW in Austin this year. We did a panel on trust and personal brand at Soho House. And pretty much immediately said we have to do this again. So here...
Science is getting Substacked
Plus: Away shot a romcom, Singapore Airlines delivered, and Talbots goes cool.
Morning,
Is the establishment cool again? Yes, but...
Hi all,
We’re back with another edition of GOOD SIGNS — a monthly round-up of 5 letters, looking at what’s bubbling up.
These aren’t trends (yet!). These are signals, patterns, counter-trends. Stuff that’s emerging, continuing, sticking o...
Sézane is slowing down. On purpose. Hallelujah.
Plus: J. Crew’s problem isn’t just morale, and B2B brands are having more fun than you.
Morning,
The sans-demic is over
Hi all,
Last year at Paradigms, out in the Moroccan desert, I met Chris and Will from Studio DRAMA, a type design studio. They make custom typefaces for brands, and they’ve done it for Heinz, KFC, and Michelob Ultra. Like most people at Pa...
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Authors
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Author of GOOD THINKING https://ingoodco.substack.com/
Brand Builder, Cultural Curator + Podcast Host of GOOD THINKING and Lit From Within
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