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The Hobby Wire

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Where collectors and investors stay plugged into cards, trends, products, and the hobby.

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PricingFreemiumPublishesDaily
Issues144Foundeda year agoLast Issue3 days ago
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Latest Issues

C.J. Stroud: A Collector's Case Study

A Hobby Wire Athlete Spotlight

C.J. Stroud’s rookie cards have been sliding for two straight years. His Silver Prizm in a PSA 10 averaged $1,442 around his rookie season. This past season? $294.

3 days ago
Paid

The State of the Hobby - September 2026

Welcome back to The Hobby Wire: the newsletter for collectors, investors, and everyone trying to make sense of this wild hobby.

At the start of each month, we take a step back and look at where the sports card world actually stands. What’s...

7 days ago
3
4

Wax Rewind: 2024 Topps Chrome Baseball

Revisiting releases worth a second look.

The 2026 MLB National League MVP race has been something to watch. In one corner you have Shohei Ohtani, the best baseball player on the planet. The reining MVP three years running. He’s mashed 30 h...

10 days ago
Paid

Ripped: 2026 Topps Flagship Football

Welcome to Ripped — where we tear into the hobby’s biggest new releases and show you what’s actually inside.

In our Wax Watch, we were up front about our feelings on this 2026 NFL Draft class. We don't have high hopes for this crop. We sti...

13 days ago
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2

Wax Value Index: 2026 Topps Flagship Football

This odds sheet was something else. It took us longer than usual to get this one out because we had to cut repeated odds and dead formats before the math would run clean. But here we are. Another Wax Value Index as promised.

If you read th...

16 days ago
2

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    The Hobby Wire brings transparency to the sports card world by spotlighting the players, products, and trends shaping the industry. We cut through the noise so you can collect, invest, and move smarter.

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