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The Hobby Wire

Where collectors and investors stay plugged into cards, trends, products, and the hobby.

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PricingFreemiumPublishesDaily
Issues134Foundeda year agoLast Issue6 days ago
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Latest Issues

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He was the first overall pick with a record signing bonus and the future face of a franchise.

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Wax Watch & Value Index: 2025-26 Topps Chrome Updates Basketball

Welcome to Wax Watch — The Hobby Wire’s quick-hit look at upcoming releases before they hit shelves. We break down what the product is, who you’re chasing, and whether it’s worth ripping, flipping, or skipping.

The wait’s almost over. Tomo...

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The State of the Hobby - August 2026

Welcome back to The Hobby Wire: the newsletter for collectors, investors, and everyone trying to make sense of this wild hobby.

At the start of each month, we take a step back and look at where the sports card world actually stands. What’s...

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Rookies Regraded: 2023 NFL Draft Class

Giving past rookie classes a second look — grading the stars, the wax, and the collector value years later.

Welcome to Rookies Regraded — our series revisiting the draft classes that shaped the hobby. We look back to see which players beca...

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Ripped: 2026 Topps Chrome Baseball

Welcome to Ripped — where we tear into the hobby’s biggest new releases and show you what’s actually inside.

Even before we put out our wax watch, our regular readers would have been able to tell we were excited for 2026 Topps Chrome. This...

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  • The Hobby Wire

    The Hobby Wire brings transparency to the sports card world by spotlighting the players, products, and trends shaping the industry. We cut through the noise so you can collect, invest, and move smarter.

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