Christina "Blue" Hooper
On a mission to make being a successful entrepreneur faster, easier, and a LOT more fun \ud83d\ude0a
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 156 | Founded | 2 years ago | Last Issue | 2 months ago |
| Active | |||||
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christinahooper.substack.comLatest Issues
How to Audit Your Tech Stack for Cognitive Load (Not Just Cost)
The standard tech stack audit goes like this: list everything you’re paying for, cancel what you haven’t used in the last month, done.
That’s useful. It’s not enough.
The bigger cost of a bloated tech stack isn’t the monthly subscriptions...
The Real Cost of Your Franken-Stack (It's Not What You Think)
A Franken-stack is what happens when you build your business tech one tool at a time, solving one problem at a time, without ever stepping back to see the whole picture.
You needed email marketing so you added Mailchimp. Scheduling so you...
When to Consolidate Your Tools (And When Separate Is Actually Better)
The conversation about tech stacks usually goes one of two ways.
Either someone tells you to consolidate everything into one platform because fewer tools means less complexity. Or someone tells you to use the best tool for each job because...
Automations That Actually Reduce Your Mental Load (And the Ones That Just Add Complexity)
Automation gets sold as the solution to everything. The reality is messier.
Some automations genuinely free up cognitive bandwidth and make the business run more reliably. Others create new things to monitor, maintain, and fix when they br...
How to Build a Tech Stack That Works When You Don't
There’s a version of tech stack advice built entirely around optimal conditions.
Pick the best tool for each job. Set up your workflows. Design everything for maximum efficiency and you’ll get maximum output.
This advice assumes you’re al...
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Making sure neurodivergent entrepreneurs can design a business worth being obsessed with. Not a business you tolerate. Not a business you survive. One that's actually built for how your brain works so putting energy into it gives you energy back
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