Chronically Online
Chronically OnlineI overthink everything so you don’t have to. Deep dives, hot takes, and unhinged (but insightful, maybe?) ramblings on internet culture, marketing, pop culture, and the internet’s hottest (and weirdest!) trends plus whatever’s stuck in my brain.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 48 | Subscribers | Read | aashiikumari.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Internet Doesn’t Run on Algorithms Alone BUT It Runs on Fandom
Quick context before we dive in: this post is based on “Fandom Flux: Codes for Growth with Gen Z & Gen Alpha,” a 2025 report from Ogilvy Consulting, written by Reid Litman. It’s one of the rare industry reports that actually understands fan...
Why Weddings Are Basically a Food Brand’s Dream Playground
Let’s be honest.
Retail Therapy Is Out. Retail Self-Discovery Is In
Based on insights from the landmark Gen Z consumer study by Vogue Business x Archrival.
The Fun Funnel: How Internet Trends, Comments, and Chaos Are Shaping Social Media
The creator world is moving fast and things are getting wild. This week we are diving into four hot stories that are shaking up social media, digital marketing, and the influencer economy. TikTok creators are taking over podcasts and radio....
Authors
The writers behind this newsletter.
I overthink everything so you don’t have to. Deep dives, hot takes, and unhinged (but insightful, maybe?) ramblings on internet culture, marketing, pop culture, and the internet’s hottest (and weirdest!) trends plus whatever’s stuck in my brain.
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