Claire’s Notebook
Claire ButlerMother of 2 under 2 and former tech person in transition
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 14 | Founded | 2 years ago | Last Issue | 3 months ago |
| Active | |||||
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clairebutler.substack.comLatest Issues
Everyone has a plan until you get punched in the face
“So what are your birth goals?” my doula asked as we sat in our intro meeting. “You know, I see birth as a rite of passage,” I said. She nodded and smiled. Aha right answer.
There I was, 10 weeks pregnant knowing relatively nothing about t...
Not a #girlboss, not a tradwife
Eight years ago I turned 30 alone in a guest house in Lombok, Indonesia with only a stray puppy to keep me company. The puppy, while very cute, gave me fleas. I had bought a one-way ticket to Southeast Asia after my boyfriend and I broke up...
The 4 phases of Bottoms-up GTM
Welcome to the final installment of my Bottoms-up GTM series. In the two months since leaving Figma, I’ve spent a lot of time talking to early stage startup founders. One question consistently comes up: “We are a PLG company and want to do...
wHat is ComMuNiTy aNd hOw dO yOu MeaSuRe iT?
I hate the word community. If I could delete it from our collective vocabulary, I would.
For a long time I led a global, scaled team that held a lot of different functions we lumped together under the word “community” at Figma. It felt nic...
Bottoms-up GTM: It's more than magic.
Everyone loves the Product-Led Growth (PLG) success stories of companies like Slack, Figma, Notion and Linear. The narrative is seductive: build an amazing product with a freemium model and watch it spread organically while your team focuse...
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The intersection of motherhood and an active + creative life.
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