Claire’s Notebook
Claire ButlerReflections on work (first marketer at Figma -> scale) + not work (motherhood, career, living an active and creative life)
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 13 | Subscribers | Read | clairebutler.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Not a #girlboss, not a tradwife
Eight years ago I turned 30 alone in a guest house in Lombok, Indonesia with only a stray puppy to keep me company. The puppy, while very cute, gave me fleas. I had bought a one-way ticket to Southeast Asia after my boyfriend and I broke up...
The 4 phases of Bottoms-up GTM
Welcome to the final installment of my Bottoms-up GTM series. In the two months since leaving Figma, I’ve spent a lot of time talking to early stage startup founders. One question consistently comes up: “We are a PLG company and want to do ...
wHat is ComMuNiTy aNd hOw dO yOu MeaSuRe iT?
I hate the word community. If I could delete it from our collective vocabulary, I would.
Bottoms-up GTM: It's more than magic.
Everyone loves the Product-Led Growth (PLG) success stories of companies like Slack, Figma, Notion and Linear. The narrative is seductive: build an amazing product with a freemium model and watch it spread organically while your team focuse...
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Authors
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The intersection of career, motherhood and an active + creative life.
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