Reletter
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Weekly letters on retention, delivery design, and AI that catches drift before it costs you. The 4% conversation nobody else is having. For coaches and founders who've already figured out how to get clients and are now asking: how do I keep more of them?

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Issues71Founded2 years agoLast Issue4 days ago
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Artwork for Client Flow

Latest Issues

[036] AI was never supposed to replace you

“I would never pay for an AI version of someone I actually wanted to learn from.”

That’s a line from a LinkedIn post by Matt Barker. He’s sick of coaches cloning themselves with AI, and 215 comments under the post mostly agree with him.

A...

4 days ago
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[035] Meet your post-AI clients where they are (without crossing your boundaries)

Earlier this month I noticed something about one of my clients: he runs his whole working day inside Claude. Planning, writing and even thinking through decisions happens in that one chat window.

Everything except the project management pl...

18 days ago
4

[034] Your AI helper should know when to shut up

Instead of trying to build a universal AI chatbot that helps your clients with everything, start with a simpler question:

Should it notice, or should it know?

The one that notices watches your clients momentum and reports to you: who...

25 days ago
6

[033] Six months in the Lab with AI robots (five lessons)

“Few years ago it would take tens of thousands of euros to build what you can build in a week today.”

My business partner told me this yesterday as we were brainstorming the next phase of our new startup.

His sentence stuck with me, and i...

a month ago
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1

Claude is coaching your clients behind your back

It’s 9:40pm and your client is stuck on step four of your framework.

Not dramatically stuck. Just stuck enough that she can’t do the next thing without an answer, and stuck enough that it’s going to sit in her head all evening if she doesn...

a month ago
3

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  • Filip Sardi \ud83c\udf0a

    Your clients aren't who they were 18 months ago. AI changed that permanently. I help coaches and founders rebuild delivery for the post-AI client. Building FlowOS™ - delivery system where AI holds the context, while you do the work only you can do.

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