Clifton’s Top Producer Newsletter
Clifton WarrenSales techniques to accelerate your business growth
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 40 | Founded | 4 years ago | Last Issue | 25 days ago |
| Active | |||||
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cliftonwarren.substack.comLatest Issues
The Role Has Quietly Changed
There has been a structural shift in the insurance market.
Not sudden. Not dramatic. But steady — and permanent.
The role of the broker has changed.
For a long time, brokers held a clear advantage.
They were the primary source of inform...
Growth Isn’t a Market Problem
There’s a familiar conversation happening across the insurance and financial services market.
Most firms are growing — just not by very much.
The explanation is usually external.
Market conditions. Pricing cycles. Competition.
It’s a co...
Growth Isn’t Failing: Your Architecture Is
Across the insurance and financial services sector, growth investment has increased.
More sales days.
More producer targets.
More acquisition activity.
More marketing spend.
Yet performance remains uneven:
- Volatile new business....
Why Niche Focus Beats Broad Marketing
If you’re a financial services firm struggling to stand out, adding more tactics to your marketing mix won’t solve the problem.
The answer isn’t doing more.
It’s doing less—with far greater focus.
One of the most effective growth strate...
How Top Professionals Allocate Their Time
Top performers don’t work longer hours — they work in the right activities.
Research and experience consistently show that high performers spend around 70% of their available time focused on the Four Money-Making Activities:
The Four Mone...
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The writers behind this newsletter.
Helping financials services professions and organisations drive growth through better marketing and selling.
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